Social Media Manager

Position Overview

We are looking for a highly creative and strategic Social Media Manager to lead our digital presence across platforms. The ideal candidate is passionate about social trends, storytelling, and data-driven decision-making. This role will involve managing content calendars, building communities, driving engagement, running ad campaigns, and ensuring the brand voice is consistent across all social touchpoints.

Key Responsibilities

Strategy & Planning

• Develop and implement social media strategies aligned with business goals.
• Conduct competitor and market research to identify trends and opportunities.
• Plan and manage monthly content calendars across platforms.

Content Creation & Management

• Work with creative teams to design engaging posts, reels, stories, and campaigns.
• Write compelling copy in line with the brand’s tone of voice.
• Ensure timely scheduling, posting, and monitoring of content.

Community Building & Engagement

• Build and nurture online communities across platforms (Instagram, Facebook, LinkedIn, YouTube, X, etc.).
• Respond to messages, comments, and queries in a timely and brand-consistent manner.
• Foster influencer collaborations and partnerships.

Performance & Analytics

• Track key metrics (engagement, reach, followers, conversions).
• Prepare weekly/monthly reports with insights and recommendations.
• Optimize strategies based on performance data.

Advertising & Campaigns

• Collaborate with the performance marketing team on ad campaigns.
• Assist in creating ad creatives, targeting strategies, and tracking results.
• Support special campaigns, product launches, and seasonal activations.

Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, or related field.
• 2–4 years of proven experience in social media management.
• Strong knowledge of platforms (Instagram, Facebook, LinkedIn, YouTube, X).
• Familiarity with scheduling and analytics tools (Meta Business Suite, Buffer, Hootsuite, Later, etc.).
• Excellent copywriting, communication, and storytelling skills.
• Creative eye for design, trends, and aesthetics.
• Ability to work in a fast-paced environment and manage multiple projects.

Preferred

• Experience with paid social campaigns and influencer marketing.
• Basic knowledge of design tools (Canva, Photoshop, Illustrator).
• Familiarity with SEO and content marketing principles.

What We Offer

• Creative and growth-driven work environment.
• Opportunity to work on diverse brands/projects.
• Competitive salary package.
• Career development and upskilling opportunities.

Job Type: Permanent

Pay: ₹10,774.41 - ₹39,146.05 per month

Work Location: In person