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Social Media Manager

3 years

0 Lacs

Ahmedabad Gujarat India

Posted:14 hours ago| Platform: Linkedin logo

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Skills Required

ads strategy planning video content collaboration optimization analyze metrics testing targeting strategies efficiency segmentation retargeting management reporting reports data analysis marketing analytics communication

Work Mode

On-site

Job Type

Full Time

Job Description

Job Description: Ad Campaign Manager (Meta & Google Ads) Key Responsibilities: 1. Campaign Strategy & Planning: Develop, implement, and manage comprehensive ad campaigns on Meta and Google Ads platforms to meet business objectives. Collaborate with stakeholders to define campaign goals, target audiences, and KPIs. 2. Ad Creation & Execution: Create compelling ad copy, visuals, and video content in collaboration with the creative team. Launch and manage ad campaigns across platforms, ensuring alignment with brand guidelines and objectives. 3. Performance Optimization: Continuously monitor and analyze campaign performance metrics (CTR, ROAS, CPC, etc.). Conduct A/B testing to optimize ad creatives, targeting, and bidding strategies for maximum results. Adjust campaigns in real time to improve performance and efficiency. 4. Audience Targeting & Segmentation: Develop and refine audience targeting strategies using Meta and Google tools. Implement strategies like retargeting, lookalike audiences, and custom audiences to maximize reach and relevance. 5. Budget Management: Manage and allocate campaign budgets effectively across platforms. Ensure efficient spending to achieve desired ROI and performance goals. 6. Reporting & Insights: Provide regular performance reports with actionable insights to stakeholders. Use data-driven analysis to recommend improvements and inform future campaigns. 7. Staying Updated: Stay informed about platform updates, trends, and best practices for Meta and Google Ads. Experiment with new tools and features to stay ahead in the digital advertising space. Qualifications: Bachelor’s degree in Marketing, Business, or a related field. 3+ years of experience managing Meta and Google ad campaigns. Strong knowledge of advertising tools like Meta Business Suite, Google Ads, Google Analytics, and related platforms. Proven track record of delivering high-performing campaigns with measurable results. Excellent analytical skills with the ability to interpret data and make informed decisions. Creative mindset with strong collaboration and communication skills. Show more Show less

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