Social Media Executive

Blue Hands

3 - 6 years

1 - 3 Lacs

india

Posted:20 hours ago| Platform: GlassDoor logo

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Skills Required

marketing ads strategies targeting ai testing analytics forecast data automate optimization workflow content design visual test engagement analysis research reports looker hubspot crm tracking retargeting creativity communication management automation zapier seo video graphics

Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities

Performance Marketing Strategy
Plan, execute, and optimize paid campaigns across Meta Ads, Google Ads, LinkedIn, YouTube, and other social platforms.
Develop funnel strategies for lead generation, sales, and brand visibility.
Set KPIs, budgets, and targeting strategies aligned with business goals.
AI-Driven Campaign Management
Utilize AI tools (ChatGPT, Jasper, Perplexity, AdCreative.ai, Copy.ai, MidJourney/Firefly, etc.) for ad copy, creatives, A/B testing, and audience insights.
Implement AI-powered analytics dashboards and predictive tools to identify trends, forecast performance, and make data-backed decisions.
Automate repetitive tasks using AI-driven ad optimization and workflow tools.
Content & Creative Collaboration
Work closely with the design/content team to craft compelling creatives, ad copies, and visual stories.
Test AI-generated ad creatives and iterate for maximum engagement and conversion.
Analytics & Optimization
Monitor daily campaign performance and optimize for ROAS, CTR, CPC, CPL, and CAC.
Conduct competitor analysis and market research to refine targeting.
Present performance reports and insights to management.

Key Requirements

Education/Experience:
Bachelor’s degree in Marketing, Business, Digital Media, or related field.
3–6 years of proven experience in social media performance marketing.
Technical Skills:
Expertise in Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, TikTok Ads, YouTube Ads.
Strong command of Google Analytics, Tag Manager, Looker Studio, HubSpot/CRM tools.
Proficiency with AI-driven marketing tools (e.g., AdCreative.ai, Jasper, Copy.ai, SurferSEO, MidJourney/Adobe Firefly for creatives, AI-based A/B testing platforms).
Solid understanding of conversion tracking, retargeting, and lookalike audience strategies.
Soft Skills:
Analytical mindset with strong problem-solving skills.
Ability to balance creativity with data-driven decision-making.
Excellent communication and project management abilities.
Passion for staying ahead of AI-driven marketing trends.

Nice to Have (Bonus Skills):

Knowledge of marketing automation platforms (HubSpot, Zapier, Klaviyo).
SEO & content marketing background.
Experience in eCommerce growth marketing.
Familiarity with AI-based video and motion graphics tools (Runway, Pika Labs, etc.).

Job Type: Full-time

Pay: ₹10,323.46 - ₹30,000.00 per month

Work Location: In person

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