Social Media and Content Manager

5 years

5 - 6 Lacs

Posted:1 week ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Role Overview

We are looking for an experienced and creative Social Media Content Manager to lead content strategy, ideation, and management across multiple platforms. The ideal candidate will be a strategic thinker and storyteller who can translate brand vision into high-impact content strategies and manage a content team that drives business growth, brand positioning, and audience engagement.

Key Responsibilities

Content Strategy & Execution

  • Develop and execute a comprehensive content strategy aligned with brand objectives.
  • Manage the content calendar and supervise delivery across digital, print, events, and internal communication channels.
  • Ensure content aligns with business development, branding, and engagement goals.

Content Ideation & Innovation

  • Conceptualize unique and engaging content formats.
  • Stay updated on industry trends, digital storytelling, and audience behavior.
  • Design impactful campaigns around events, forums, and partnerships.

Cross-functional Collaboration

  • Collaborate with marketing, operations, partnerships, and leadership teams for integrated campaigns.
  • Review and approve content for tone, quality, and brand alignment.

Content Governance & Brand Consistency

  • Define and maintain brand tone of voice and content guidelines.
  • Ensure consistent messaging across all platforms and marketing materials.
  • Implement content audit processes for continuous improvement.

Performance Analysis & Optimization

  • Track and analyze content performance using analytics tools.
  • Provide insights to optimize strategy and improve engagement.
  • Report performance metrics and recommendations to stakeholders.

Requirements

  • Bachelor’s/Master’s degree in Marketing, Communications, Journalism, or related field.
  • 5+ years of proven experience in content strategy, creation, or editorial leadership.
  • Strong expertise in brand storytelling, digital platforms, and audience engagement.
  • Excellent writing, editing, and communication skills.
  • Proficiency with Canva, Adobe Creative Suite, WordPress, Google Analytics, and social media platforms.
  • Strong leadership and collaboration skills with a hands-on approach.

Job Types: Full-time, Permanent

Pay: ₹45,000.00 - ₹50,000.00 per month

Application Question(s):

  • What type of content strategies have you built before, and what were the outcomes?
  • Which content management systems and design tools are you most comfortable with (e.g., WordPress, Canva, Adobe Creative Suite)?
  • How do you use analytics tools (Google Analytics, social media insights, etc.) to measure content performance?
  • What excites you the most about working as a content manager?

Work Location: In person

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