SEO Specialist

Job Title: SEO Specialist

Working Hours: Start time between 12:00 noon to 9:00 PM OR 1:00 pm to 10:00 pm IST.

Salary Range: 5-9 LPA

Location: Turbhe-Vashi, Navi Mumbai

Employment Type: Full-time

Experience: 3-5 Years

Number of Positions: 2

About us:

Keplin is a UK-based company that owns 11 different FMCG brands. We are dedicated to making everyday living better by offering practical, high-quality household and lifestyle products at great value. As a trusted UK-based retailer, we cater to a wide range of needs — from home essentials and personal care to garden accessories and seasonal items — through our diverse portfolio of brands. With a strong focus on customer satisfaction, affordability, and fast delivery, Keplin continues to grow as a one-stop shop for convenient, reliable, and smart solutions for modern living.

Key Responsibilities:

· Develop and implement comprehensive SEO strategies tailored to ecommerce sites.

· Conduct detailed keyword research with a focus on high-converting search terms in the UK, US and  other European markets.

·  On-page optimization: product pages, category pages, homepage, and blog content.

·  Ensure proper URL structures, canonical tags, and redirects (301s/302s) are in place.

·  Manage robots.txt, sitemap.xml, and crawl budget optimization.

·  Fix broken links, 404 errors, and optimiz8 for mobile usability and Core Web Vitals.

·  Implement and maintain structured data/schema markup for products, reviews, breadcrumbs, etc.

·  Collaborate with developers to improve page speed, server performance, and overall site health.

·  Monitor and improve site architecture, internal linking, and hierarchy to ensure scalability and crawlability.

·  Plan and execute white-hat link building strategies through outreach, guest posting, and partnerships with relevant niche sites.

·  Build and manage backlink profiles to ensure link diversity, relevance, and authority across ecommerce pages.

· Identify and secure high-authority backlinks from ecommerce blogs, media outlets, and resource pages in the UK, US and other European countries.

· Conduct competitor backlink analysis and reverse-engineer strategies to identify new link opportunities.

· Monitor backlink health using tools like Ahrefs, Majestic, and SEMrush to detect toxic links and request disavows when needed.

· Engage in online communities, forums, Reddit threads, Quora, etc., to build brand presence and earn contextual links.

· Collaborate with PR, copywriters and content teams to support digital PR campaigns, product launches, and seasonal promotions with SEO in mind.

· Build and maintain local SEO signals (if applicable), including Google Business Profiles, local citations, and NAP consistency.

· Work with affiliates and partners to drive referral traffic and brand signals that improve off-page SEO credibility.

· Conduct regular SEO audits and implement improvements.

· Track SEO KPIs and performance metrics, prepare detailed reports, and provide actionable insights.

· Collaborate with content, development, and product teams to ensure SEO best practices are followed.

·  Stay updated with search engine algorithm updates and ecommerce SEO trends.

Required Skills and Experience:

·      4+ years of proven SEO experience (specifically for ecommerce brands in UK/USA).

·      Strong understanding of SEO for Shopify, WooCommerce, or custom ecommerce platforms.

·      In-depth knowledge of UK or US ecommerce search behaviour.

·      Expertise in on-page, off-page, and technical SEO.

·      Proficiency in SEO tools: Google Search Console, Ahrefs, SEMrush, Screaming Frog, etc.

·      Experience with Google Analytics, Data Studio, and conversion tracking.

·      Strong analytical skills and ability to interpret performance data.

·      Excellent written and verbal communication skills.

Nice to Have:

·      Prior multilingual SEO experience.

·      Background in content strategy or blog optimization.

·      Familiarity with CRO (Conversion Rate Optimization).

If you're interested in this opportunity, please send your updated CV, Cover letter to janicefernandes@keplin-group.com, or alternatively, apply directly via LinkedIn.