SEO & Influencer Marketing Manager

SEO & Influencer Marketing Manager

Key Responsibilities:

SEO Strategy & Execution

• Develop and execute comprehensive SEO strategies to improve organic rankings, traffic, and conversions.
• Conduct keyword research, competitor analysis, and technical SEO audits.
• Collaborate with content, design, and development teams to ensure SEO best practices are implemented across the website.
• Monitor and optimize on-page SEO elements including meta tags, headings, internal linking, and structured data.
• Track SEO performance using tools like Google Analytics, Search Console, Ahrefs, SEMrush, or equivalent.

Influencer Marketing

• Plan, execute, and manage influencer campaigns across platforms (Instagram, TikTok, YouTube, etc.).
• Identify and build relationships with relevant influencers and creators who align with our brand values and target audience.
• Negotiate contracts, manage deliverables, and ensure timely and high-quality content delivery.
• Analyze campaign performance and generate reports on reach, engagement, ROI, and overall brand impact.

Integrated Campaign Management

• Align SEO and influencer marketing strategies with broader digital marketing and brand objectives.
• Develop cross-channel campaigns that amplify earned media efforts and enhance brand storytelling.
• Collaborate with paid media and social teams to support integrated acquisition and retention strategies.

Reporting & Analysis

• Provide regular performance updates and insights to stakeholders.
• Continuously test, optimize, and refine strategies based on data and industry trends.

Qualifications:

• 3–5+ years of experience in digital marketing, with a focus on SEO and influencer marketing.
• Proven track record of improving search rankings and running successful influencer campaigns.
• Strong understanding of SEO tools (e.g., SEMrush, Ahrefs, Moz, Screaming Frog).
• Experience using influencer platforms (e.g., GRIN, CreatorIQ, Aspire, etc.).
• Excellent communication and negotiation skills.
• Strong analytical skills and data-driven mindset.
• Familiarity with CMS platforms (e.g., WordPress, Shopify) and basic HTML/CSS is a plus.

Preferred Traits:

• Creative thinker with a strategic mindset.
• Up-to-date with the latest search engine algorithms and social media trends.
• Strong project management and organizational skills.
• Passion for building community and storytelling through content.

Benefits:

• Competitive salary and performance bonuses
• Flexible working hours / remote work options
• Health and wellness programs
• Career development opportunities
• A collaborative and supportive team environment