Mobile App Marketing Specialist

This is a full-time on-site role for a Mobile App Marketing Specialist located in Delhi, India. You will be responsible for developing and implementing marketing strategies for mobile applications. Your day-to-day tasks will include managing app store optimization (ASO), conducting market research, analytics, and reporting, collaborating with the product development team, and coordinating digital marketing campaigns. You will also be monitoring and analyzing app performance metrics, managing user acquisition strategies, and optimizing user engagement and retention. To excel in this role, you should possess marketing and digital marketing skills, along with experience in app store optimization (ASO) and user acquisition strategies. Strong analytical skills and proficiency in using analytics tools are essential. Familiarity with mobile app development and product management is preferred. Excellent communication and collaboration skills are crucial as you will be working closely with cross-functional teams. Experience in the technology or mobile app industry would be a plus. A Bachelor's degree in Marketing, Business, or a related field is required.,