SEO & Digital Marketing Expert

Location:

About Coinearth Technologies:

Job Summary:

Key Responsibilities:

I. Search Engine Optimization (SEO):

• Develop and execute comprehensive SEO strategies, including on-page, off-page, and technical SEO, to improve organic search rankings and drive qualified traffic.
• Conduct in-depth keyword research and analysis to identify high-value opportunities and inform content strategy.
• Perform technical SEO audits and work closely with development teams to ensure website and application structures are optimized for crawlability, indexability, site speed, and mobile-friendliness.
• Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc., providing regular reports and actionable insights.
• Develop and implement effective link-building strategies and outreach campaigns.
• Stay up-to-date with the latest SEO trends, algorithm changes, and industry best practices.

II. Digital Marketing Strategy & Execution:

• Plan, execute, and optimize integrated digital marketing campaigns across various channels including social media, email marketing, content marketing, and paid advertising (PPC).
• Collaborate with the content team to ensure content is optimized for SEO and distributed effectively across digital channels.
• Analyze campaign performance, measure ROI, and provide data-driven recommendations for continuous improvement.
• Identify target audiences and segment campaigns for personalized messaging and optimized reach.
• Conduct market research and competitor analysis to identify opportunities and stay ahead of industry trends.
• Contribute to brand building and awareness initiatives across all digital touchpoints for Coinearth and its products.

Required Skills & Qualifications:

• Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.

• 3+ years of demonstrable experience

  in a dedicated SEO and Digital Marketing role, preferably within a tech or product-based company.

• Proven expertise in SEO best practices

  , including keyword research, on-page optimization, technical SEO, and link building.
• Hands-on experience with major SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz).
• Strong understanding of various digital marketing channels (Social Media, Email, PPC, Content Marketing) and their interdependencies.
• Excellent analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
• Proficiency in creating compelling marketing reports and presentations.
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Ability to adapt quickly to new technologies and digital marketing trends.

Preferred (Bonus) Skills:

• Experience marketing products in the Blockchain, Crypto, or Social Media sectors.
• Certifications in Google Ads, Google Analytics, HubSpot, or similar platforms.
• Basic understanding of HTML, CSS, and web development principles.
• Experience with A/B testing and conversion rate optimization (CRO).
• Knowledge of content management systems (CMS).