SEO & Digital Marketing Executive

Ombrulla

3 years

0 Lacs

kochi kerala india

Posted:2 days ago| Platform:

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Skills Required

seo marketing drive research content ads reports analysis design ux support automation scoring analytics copywriting html css crm hubspot mailchimp data metrics communication management

Work Mode

On-site

Job Type

Full Time

Job Description

SEO & Digital Marketing Executive

Key Responsibilities

Own and execute
SEO
activities (on-page, off-page, and technical) to boost organic visibility and qualified traffic.
Perform keyword research and map keywords to content and landing pages with a focus on lead intent.
Optimise website pages, blog posts, and landing pages for both SEO and conversions (improve CTAs, forms, load time, etc.).
Plan, launch, and optimise
PPC campaigns
(Google Ads, LinkedIn, Meta) to generate inbound leads and lower cost-per-lead.
Create and implement content marketing, blogs, case studies, and lead magnets , aligned to the buyer journey.
Monitor performance: traffic, lead volume, conversion rates, CPL, and campaign ROI; prepare weekly/monthly reports with actionable insights.
Run competitor analysis to spot opportunities and refine messaging.
Work with design/dev teams to implement SEO fixes, A/B tests, and UX improvements.
Support email nurturing workflows and basic marketing automation for lead scoring and follow-up.
Stay current with search engine updates, ad platform changes, and best practices.

Skills & Qualifications

2–3 years’ proven experience in SEO and digital marketing with measurable results in lead generation.
Strong hands-on experience with Google Analytics, Search Console, and at least one SEO tool (SEMrush, Ahrefs, Moz).
Practical experience running and optimising paid campaigns on Google Ads and Meta; exposure to LinkedIn Ads is a plus.
Solid copywriting skills for web and landing pages with a conversion-first mindset.
Comfortable with basic HTML/CSS and working with developers to implement technical SEO.
Experience with a CRM or marketing automation tool (HubSpot, Zoho, Mailchimp, etc.).
Data-driven, able to analyse metrics and propose experiments to improve performance.
Good communication and project-management skills; ability to manage multiple campaigns simultaneously.

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