Senior Sales Executive

Position Summary:

The Sr. Sales Executive is responsible for overseeing the sales and marketing of machinery and 

equipment to industrial and commercial clients. This role focuses on achieving sales targets, 

expanding market share, managing relationships with key customers, and leading the sales 

team to success. The ideal candidate will have strong technical knowledge of machinery 

products and a proven track record in B2B sales. 

Key Responsibilities:

• Develop and execute sales strategies to promote machinery products, ensuring the 

company meets or exceeds its sales objectives. 

• Identify new business opportunities in key industries such as manufacturing, 

construction, and agriculture by researching market trends and customer needs. 

• Build and maintain strong relationships with both new and existing corporate clients to 

understand their machinery needs and provide tailored solutions. 

• Lead, train, and mentor the sales team, setting clear sales goals, providing performance 

feedback, and ensuring adherence to best practices. 

• Conduct technical product demonstrations, workshops, and presentations to prospective 

clients, explaining the benefits, features, and ROI of machinery products. 

• Negotiate contracts and pricing with clients, ensuring that deals align with company 

objectives and profitability targets. 

• Collaborate with the product development, marketing, and after-sales teams to ensure 

the company delivers solutions that meet customer specifications and expectations. 

• Monitor market conditions, competitor activities, and industry trends to identify 

opportunities and adjust sales strategies accordingly. 

• Prepare regular sales reports, forecasts, and performance analyses for senior 

management. 

• Provide ongoing support to client’s post-sale, addressing any concerns related to 

product performance, maintenance, and upgrades. 

Qualifications:

• Bachelor’s degree in Engineering, Business Administration, Sales, or related field. 
• Proven experience (2 years +) as a Machinery Sales Manager, Industrial Sales manager, or similar role, with a focus on B2B sales of machinery and industrial equipment. 
• In-depth knowledge of machinery products, including technical specifications, applications, and industry standards. 
• Strong negotiation, communication, and interpersonal skills. 
• Ability to deliver effective presentations and product demonstrations. 
• Proficient in CRM software, sales tools, and MS Office applications. 
• Strong problem-solving skills with the ability to understand customer needs and offer innovative solutions. 
• Willingness to travel to client sites and industry events as required.

Key Competencies:

• Technical expertise and product knowledge 
• Sales leadership and team management 
• Business development and strategic planning 
• Client relationship management 
• Negotiation and closing skills 
• Market analysis and competitive intelligence 
• Adaptability and resilience in a fast-paced industry.