Senior Marketing Strategy Consultant

Job Title: Senior Marketing Strategy Consultant

Industry:

🔍 About the Role

Senior Marketing Strategy Consultant

🎯 Core Responsibilities

🧭 Strategic Alignment Across Channels

• Create an

  integrated marketing strategy

  that unifies Paid Media (Performance Marketing), SEO, and Social Media into a consistent funnel.
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• Build synergy across channels to maximize ROI, minimize duplication, and deliver consistent brand storytelling.
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• Work cross-functionally with paid media, content, SEO, design, tech, and analytics teams to ensure all tactics align with business goals.

🔁 Full Funnel Marketing Leadership

• Top of Funnel (Awareness):

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• Define target personas and positioning narratives.
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• Guide paid awareness campaigns, organic content themes, and influencer/editorial efforts.
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• Middle of Funnel (Engagement):

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• Align lead magnets, retargeting strategies, and educational content across platforms.
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• Ensure SEO and content marketing efforts are optimized for consideration-stage queries.
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• Bottom of Funnel (Conversion):

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• Shape offers, landing page flows, CRO experiments, and direct-response tactics.
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• Integrate retargeting, CRM automation, and remarketing loops.
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• Retention & Advocacy:

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• Define loyalty-building strategies across email, WhatsApp, and social communities.
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• Collaborate on customer feedback loops and brand evangelism programs.

📊 Performance Marketing Strategy (Primary Focus)

• Own the performance roadmap across Google Ads, Meta Ads, and other channels.
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• Align budget distribution across TOFU, MOFU, and BOFU to maximize LTV:CAC.
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• Audit creative formats, messaging, and targeting; test new channels and placements.

🌱 SEO & Organic Growth Alignment

• Guide keyword strategy in sync with paid campaigns and product priorities.
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• Identify gaps in content based on search demand and align with social/distribution.
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• Work with the content & SEO teams to drive authority, topical relevance, and technical hygiene.

📣 Social Media & Content Direction

• Map content themes to funnel stages and brand voice.
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• Coordinate paid + organic social efforts for optimal reach and engagement.
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• Support platform-specific strategy (e.g., LinkedIn for B2B, Instagram for D2C, etc.)

📈 Data & Decision Making

• Design full-funnel dashboards and reporting cadence.
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• Provide actionable insights to stakeholders based on attribution, behavior, and funnel health.
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• Run retrospectives after each campaign/quarter to inform iteration cycles.

✅ You Should Have

• Minimum 7+ years of marketing experience, with core expertise in performance marketing and strategic oversight of SEO & social.
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• Proven experience driving integrated growth campaigns across channels.
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• A strong foundation in media planning, channel attribution, LTV/CAC analysis, and funnel mapping.
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• Tools fluency: Meta Ads Manager, Google Ads, GA4, GTM, Looker Studio, Ahrefs/SEMRush, CRM/automation platforms.
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• Experience working cross-functionally with creatives, media buyers, and growth teams.

🧠 You Are

• A

  funnel thinker

  who sees the full customer journey, not just channels.
• 
  
• A

  strategic integrator

  , aligning fragmented efforts into one cohesive system.
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• A

  data-lover

  who backs decisions with metrics and insights.
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• A

  clear communicator

  with leadership-level clarity and team-level empathy.