Senior Marketing Manager

Job Description

Job Summary: The Senior Marketing Manager will be responsible for developing, implementing, and managing marketing strategies that drive growth, enhance brand visibility, and increase customer engagement. This role requires a strategic thinker with a deep understanding of market trends, excellent leadership skills, and a proven track record of successful marketing campaigns. Key Responsibilities: 1. Strategic Planning: ● Develop and execute comprehensive marketing plans and strategies aligned with company goals. ● Conduct market research and analyze trends to identify new marketing opportunities. ● Collaborate with the executive team to define marketing objectives and KPIs. 2. Campaign Management: ● Oversee the creation and implementation of multi-channel marketing campaigns. ● Manage the marketing budget, ensuring effective allocation of resources. ● Track and analyze campaign performance, providing regular reports to stakeholders. 3. Brand Management: ● Ensure consistent brand messaging across all marketing channels. ● Develop and maintain brand guidelines and ensure compliance across the organization. ● Enhance brand awareness and market positioning through innovative marketing initiatives. 4. Team Leadership: ● Lead, mentor, and develop a high-performing marketing team. ● Foster a collaborative and creative work environment. ● Set clear goals and expectations, providing regular feedback and performance evaluations. 5. Digital Marketing: ● Drive the company’s digital marketing efforts, including SEO, SEM, social media, email marketing, and content marketing. ● Utilize data analytics to optimize digital marketing strategies and improve ROI. ● Stay updated with the latest digital marketing trends and technologies. 6. Customer Engagement: ● Develop strategies to increase customer acquisition, retention, and loyalty. ● Analyze customer feedback and market data to refine marketing strategies. ● Create compelling content and communications that resonate with target audiences. Qualifications: ● Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred). ● 3 years of experience in marketing and in senior management role. ● Proven track record of developing and executing successful marketing campaigns. ● Strong understanding of digital marketing channels and tools and Traditional Marketing. ● Excellent leadership and team management skills. ● Analytical mindset with the ability to interpret data and make data-driven decisions. ● Exceptional communication and interpersonal skills. ● Creative thinker with the ability to develop innovative marketing solutions. ● Ability to thrive in a fast-paced and dynamic work environment. Job Types: Full-time, Fresher Pay: ₹25,000.00 - ₹50,000.00 per month Schedule: Day shift Education: Bachelor's (Preferred) Experience: Digital marketing : 1 year (Required) Traditional marketing: 1 year (Required) Work Location: In person