Pinnacle Group, Inc. logo

Senior Marketing Automation Manager - MCAE Lead

25 years

0 Lacs

chennai tamil nadu india

Posted:2 days ago| Platform: Linkedin logo

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Skills Required

marketing automation connect technology transportation service leadership architecture data model scalability pardot engagement segmentation layers salesforce mapping deduplication logic scoring grading design cadence analyze support routing escalation controls security tracking documentation analytics ml report experimentation scaling recruiting aws gcp tooling

Work Mode

On-site

Job Type

Full Time

Job Description

Pinnacle Group exists to connect people with opportunity. For the last 25 years, we've done exactly that by living our core values of putting people first, delivering excellence in all we do, and giving back to the communities in which we live and work. We are a leading workforce solutions company supporting the talent needs of global leaders in financial services, technology, communications, utilities, and transportation and we are one of the largest women and minority-owned companies in our industry. Our team of service-driven, energetic, and diverse professionals is well-respected in our industry and our leadership team is aligned and focused on taking the company to the next level. If you're looking for a new opportunity where you can truly make a difference, we hope you'll apply for a position with us.

Job Summary

  • Own the MCAE platform roadmap including campaign architecture, data model alignment, operational SLAs, and scalability planning.
  • Build and operate MCAE/Pardot campaigns such as engagement programs, dynamic lists, forms, completion actions, segmentation layers, and lead lifecycle automations.
  • Manage Salesforce ↔ MCAE sync health, including field mapping, deduplication logic, scoring and grading frameworks, and sync troubleshooting.
  • Design and execute A/B and multivariate tests to optimize subject lines, cadence, nurture paths, and campaign structures; analyze performance and scale winning variations.
  • Implement advanced scoring and grading models, partnering with Data Science to support downstream modeling and enrichment features.
  • Collaborate with Sales leadership to define SLAs, routing triggers, escalation conditions, and operational handoff flows.
  • Ensure email deliverability best practices, partnering with Email Specialists to maintain sender reputation and compliance.
  • Govern automation practices including naming conventions, folder structures, access controls, and security standards.
  • Troubleshoot platform issues including deliverability challenges, form submission failures, tracking gaps, and sync errors in partnership with IT.
  • Create runbooks, QA processes, documentation, and operational playbooks for consistent execution and cross-team alignment.
  • Partner with Data Analysts to ensure MCAE data is fully prepared for analytics, dashboards, and ML feature pipelines.
  • Report on key KPIs, performance trends, and ROI of automation and experimentation programs.

Qualifications

Requirements

  • 5–9 years of experience in marketing operations or marketing automation, including at least 3 years of hands-on MCAE (Pardot) ownership.
  • Demonstrated success designing, operating, and scaling B2B nurture programs and experimentation frameworks.
  • Strong cross-functional experience working with Sales, Recruiting, and Operations teams.
  • Familiarity with email deliverability best practices and experience with ESPs or Salesforce Marketing Cloud is highly valuable.
  • Basic familiarity with AWS or GCP is a plus for integrated tooling and data workflows.
  • Proven ability to manage complex automations, troubleshoot platform-level issues, and maintain high operational reliability.
  • Strong analytical skills with an ability to interpret campaign performance and optimize based on data-driven insights.

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Pinnacle Group, Inc. logo
Pinnacle Group, Inc.

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