Senior Marketing Associate

Job Title: Senior Marketing Associate
Experience Required: 4–5 Years
Location: Bandra
Job Type: Full-Time
Industry: Real Estate

Job Overview:

We are seeking a results-driven and creative Senior Marketing Associate to lead marketing initiatives for our real estate brand. The ideal candidate will have a strong understanding of the real estate market and proven experience in social media management, public relations, and creative marketing. You will play a key role in enhancing brand presence, generating qualified leads, and supporting sales efforts through impactful marketing strategies.

Key Responsibilities:

Social Media & Digital Marketing:

· Plan, create, and manage content across all major platforms (Instagram, Facebook, LinkedIn, YouTube, etc.)

· Drive organic engagement through community management, content storytelling, and consistent posting

· Collaborate with digital marketing team to align social media efforts with lead generation campaigns

Public Relations & Media:

· Build and manage relationships with real estate journalists, media outlets, and influencers

· Draft press releases, event coverage, and media invites for new project launches or milestone events

· Coordinate PR activities for brand visibility, awards, and project highlights

Creative Marketing & Collaterals:

· Oversee design and production of brochures, flyers, hoardings, digital ads, and other creative assets

· Work with internal designers/agencies to ensure brand consistency and high-quality output

· Contribute to the ideation of creative campaigns for property launches, site visits, and events

Campaign Planning & Execution:

· Support marketing campaigns for new project launches and ongoing promotions

· Work closely with the sales team to understand target audiences and align messaging

· Monitor and report campaign performance metrics to improve ROI

Desired Skills & Qualifications:

· Bachelor’s degree in Marketing, Mass Communication, or a related field

· 4–5 years of experience in marketing (preferably in the real estate, luxury, or lifestyle sectors)

· Strong copywriting, content creation, and storytelling skills

· Knowledge of real estate customer behavior and market trends

· Proficiency in tools such as Canva, Adobe Suite, Meta Business Manager, Google Ads/Analytics, etc.

· Excellent communication and coordination skills

· Ability to manage multiple projects and vendors simultaneously

Bonus Points If You Have:

· Experience with real estate CRM tools (e.g., HubSpot, Salesforce, NoBrokerHood)

· Previous success in project launch marketing campaigns

· Understanding of SEO, SEM, and performance marketing metrics

Compensation: Competitive, based on experience
Reporting to: Sales Manager
Location: Bandra

Job Types: Full-time, Permanent

Pay: ₹600,000.00 - ₹900,000.00 per year