Senior Manager - Performance Marketing

What Are We Looking For

• Someone who is obsessed with data, numbers, and trends in the digital marketing space.
• Someone who is hungry for success and wants to be part of a growth story at a fast paced digital advertising agency.
• Someone who wants to become a full-stack marketer and understand the world of creativity as well as data.
• Someone who isn’t reluctant to get their hands dirty on day-to-day tasks while overseeing strategy for your accounts.
• Someone who believes in doing whatever it takes to get the job done.
• Someone who understands the difference between a sound strategy and its tactical execution.
  

Strategy

• You will report to the cluster head of digital strategy and work with him/her to bring the strategy to life.
• You will be required to analyze data from campaigns on a day-to-day basis and share insights with your cluster head.
• You will, in time, manage a team of performance marketers who in turn will report to you on their day-to-day tasks.
• You will be required to interact with brand managers and E-comm managers from fortune 500 companies.
• You should be able to understand business challenges and curate sound strategies on social media and digital platforms for large as well as new age D2C brands.
• You should be comfortable in media planning across various media platforms.
  

Management & Operations

• Manage client expectations regularly ensuring clear communication during client status meetings, timelines, recommending adjustments, creating decks, etc.
• Collaborate with buying teams to create a strategic framework and tactical media plan ensuring finalized deck and QA meet/exceed client expectations
• Responsible for the ongoing performance of one or more digital media channels, as well as full reporting and analysis frameworks (e.g., trafficking, campaign QA, pacing, insights, etc.)
• Manage a team of high-performing Digital/Social Analysts.
• Ability to coordinate and liaise with third-party media vendors and manage campaign execution.
• On a day-to-day basis, you will be expected to optimize campaigns based on data breakdowns and insights.
• Develop relationships with media network; continue to develop platform, publisher, and brand relationships outside the walls of the office
• Understand ways to scale campaigns across platforms in an optimal manner
• Perform interest research in Facebook using audience insights and ads manager
• Create audiences on Facebook for custom, lookalike and saved audiences
• Understand operations of business manager, ad accounts, catalogs, pixels
• Perform keyword research using keyword planner and any other tools
• Set up Google Conversion events, Facebook pixel
• Create a digital media plan based on requirements across multiple platforms
• Understand how content works across different social media platforms
• Create insightful reports based on data from performance marketing campaigns
• Tag with your copy and art partners to achieve a digital-first creative output on campaigns.
• Manage and mentor media analysts and media associates for growth and performance, providing frequent and actionable feedback on their work product
• Accountable for team performance and efficiency, owning and making measurable improvements on work quality and internal processes to ensure consistency and quality of product deliverables.
  

Experience

• At least 4+ years experience in running ads or have managed conversion/lead generation campaigns.
• Comprehensive understanding of Facebook and Google Ads.
• Has worked as part of a team coordinating with servicing/creative/tech teams.
• Prior experience working in performance marketing or a media agency is preferred.
  

Tools You’re Expected To Operate

• Proficient with Excel, Google sheets and Numbers
• Proficient in Powerpoint, Keynote, and Google slides.
• If you have knowledge of using Social media analytics tools, then that’s a bonus.
  

Other Requirements

• Ability to commute to work
• Get us all tea (Just kidding, we drink coffee)
  

The Platinum Rules For Working Here Are

• Lead by example
• EQ over IQ
• Solution over problem
  

How To Apply

• Send your CV + cover note to hello@wirality.co
• Attach your body of work or case studies
• Tell us why you want to work with us