Senior Manager - Performance Marketing

About Emeritus & Daskalos:

Emeritus is redefining global education by making high-quality learning accessible and affordable for individuals, companies, and governments. Through partnerships with over 80 world-class universities, Emeritus delivers industry-relevant programs across formats—including short courses, degrees, and executive programs—to more than 300,000 learners across 80+ countries.

Daskalos, a strategic initiative of Emeritus, pioneers transnational education in India by helping leading global universities establish joint campuses under the evolving Indian regulatory framework. With over 15 institutions in advanced discussions, Daskalos is shaping the next chapter in global higher education.

Roles & responsibilities:

• Own and deliver revenue, customer acquisition ( CAC) targets for a portfolio of courses, with focus on user growth and working on growth loops
• Lead and strategize ad campaigns, including keyword research, ad copy optimizations, bidding strategies, and performance monitoring
• Regularly review and optimize all advertising campaigns for positive ROAS
• Identify key audience growth opportunities and transform ineffective campaigns
• Develop reports on the performance of campaigns at various frequencies
• Work with product, and analytics team to improve product experience and drive performance.
• Work at the trifecta of data, performance & creative to maximize impact for your marketing campaigns
• Navigate cross functional relationships with Tech, Analytics product & Creative teams to solve problems or to up performance of marketing campaigns
• Build and grow high performance team

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Key skills & qualifications:

• Experience of 8+ yrs in Performance marketing, growth marketing in consumer internet space
• Someone who can manage complexity and is good at problem solving with first principle approach
• Managed revenue delivery for portfolio, ideally with high budget management experience.
• People manager - should have led teams in the past.
• Created high business impact and worked in high growth b2c start-ups in growth marketing, preferably in user growth functions.
• Highly data driven and analytically very strong. This is a must have.
• Have excellent understanding of channels like Google, Facebook and LinkedIn for performance marketing
• Excellent communication & presentation skills with great project management expertise. This is a strong advantage.
• Background in high growth B2C products/services , Ed-tech companies is an advantage.

Emeritus and Daskalos provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

In press:

• https://inc42.com/buzz/edtech-startup-eruditus-fy23-revenue-crosses-inr3000-cr-mark/ • emeritus harvard business school: Edtech unicorn Emeritus story now a Harvard Business School case study - The Economic Times (indiatimes.com)