Senior Manager - Performance Marketing

Senior Manager, Search and Web Marketing

As Senior Manager, you’ll oversee performance across paid search, display, paid social, SEO, GEO, and the website itself. You’ll lead a high-performing team of marketers and spearhead a center of excellence for testing and experimentation. If you’re equal parts performance-obsessed and CRO-savvy—and ready to drive tangible business outcomes from digital—this role is for you.

Role and Responsibilities:

• Own the performance of our website and blog: establish best practices amongst the team that lead to optimized content architecture, and on-page SEO to drive traffic and improve conversion rates.
• Lead our paid media strategy and execution across paid search, display, and paid social to drive to efficient growth.
• Oversee day-to-day execution and performance of web and digital campaigns, including budget allocation, landing page optimization, and reporting.
• Build and develop a web and digital testing playbook: implement A/B and multivariate testing programs across the site and paid media to improve conversion and engagement.
• Manage a team of four digital marketers, helping them prioritize impact-driving initiatives and grow their craft in performance marketing.
• Collaborate with demand generation, product marketing, content, and design teams to ensure our digital presence is aligned with campaign priorities and audience messaging.
• Report on web and digital channel performance, building dashboards and delivering insights that inform budget allocation and strategy.
• Champion web CRO best practices—leveraging heatmaps, user journey analysis, and behavioral data to unlock improvements across the funnel.
• Evaluate and implement new digital tools, ad platforms, and site tech that help us accelerate performance.
• Monitor and build relationships cross-functionally to ensure technical health of the site, including SEO compliance, load speed, mobile UX, and analytics tracking.

Skills and Experience:

• 6–8 years of experience in web marketing, digital performance marketing, or search marketing roles.
• Deep experience with SEO, paid media (Google Ads, LinkedIn, programmatic/display), and conversion rate optimization tactics.
• Experience managing website CMS platforms (Webflow, WordPress, or equivalent) and optimizing across landing pages, forms, and CTAs.
• Proficient in tools like Google Analytics (GA4), Google Search Console, Google Ads, Looker, or Hotjar/FullStory.
• Strong leadership skills with experience managing teams and external agencies.
• Data-driven and outcome-oriented—you know how to turn insights into performance.
• Strong project management skills and ability to manage cross-functional stakeholders.

Success Metrics:

• Increase pipeline generated from the website and digital channels.
• Improve sitewide conversion rates through CRO and testing programs.
• Increase qualified traffic from paid and organic channels while maintaining or improving cost efficiency.
• Establish and scale a digital testing program that delivers measurable performance lift.
• Drive consistent improvements in landing page performance and digital engagement KPIs.