Senior Manager - Performance Marketing

Job Summary:

The Manager/Senior Manager, Marketing is a strategic leadership role responsible for overseeing the planning, development, and execution of comprehensive marketing initiatives that drive business growth and enhance brand awareness. This role requires a deep understanding of digital marketing, lead generation, and customer engagement strategies, as well as strong leadership and team management skills. The Manager/Senior Manager will collaborate closely with cross-functional teams, including sales, product development, and operations team, to ensure alignment between marketing efforts and overall business objectives.

Key Responsibilities:

• Strategic Planning Execution:
• Develop and implement comprehensive marketing strategies aligned with business goals and revenue targets.
• Identify and evaluate new market opportunities and develop strategies to capitalize on them.
• Lead the planning and execution of marketing campaigns across various channels, including digital, social media, email, and events.2
• Oversee the development and management of marketing budgets, ensuring efficient resource allocation and ROI optimization.
• Monitor market trends, competitor activities, and customer insights to inform marketing strategies and tactics.
• Lead Generation Nurturing:
• Develop and implement strategies to generate high-quality leads for the company's products/services.
• Monitor lead generation metrics, analyze campaign performance, and identify areas for improvement.
• Collaborate with sales teams to ensure effective lead handover and conversion.
• Digital Marketing Analytics:
• Oversee the management of digital marketing channels
• Monitor and analyze digital marketing performance, utilizing data analytics tools to track key metrics and identify trends.
• Optimize digital marketing campaigns to improve efficiency and effectiveness.
• Stay abreast of emerging digital marketing technologies and trends.
• Branding Messaging:
• Oversee the development and maintenance of marketing collateral, including website content, brochures, presentations, and sales assets.
• Collaborate with product development and customer success teams to ensure brand alignment across all customer touchpoints.
• Team Leadership Development:
• Lead, mentor, and motivate a team of marketing professionals, including managers and individual contributors.
• Foster a culture of collaboration, innovation, and high performance within the marketing team.
• Conduct performance evaluations, provide constructive feedback, and identify development opportunities for team members.

Qualifications:

• Education: Bachelor's degree in Marketing, Business Administration, or a related field. MBA or relevant Master's degree preferred.
• Experience:
• 3-5 years of experience in Digital marketing/performance Marketing Role
• Proven track record of developing and executing successful marketing strategies that drive business growth.
• Extensive experience in digital marketing, lead generation, and customer engagement.
• Experience in the education sector, specifically with an ed-tech player, is highly desirable.
• Skills:
• Leadership Management: Proven ability to lead, motivate, and develop high-performing marketing teams.
• Strategic Thinking: Strong analytical and problem-solving skills with the ability to develop and implement strategic marketing plans.
• Communication Interpersonal: Excellent written and verbal communication skills, with the ability to effectively communicate with stakeholders at all levels.4
• Digital Marketing Expertise: Deep understanding of digital marketing channels and best practices, including Search, Display, social media, affiliates and email marketing.