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Senior Manager - On-Trade Business Planning

Senior Manager - On-Trade Business Planning

Diageo

3 - 5 years

15 - 19 Lacs

gurugram

Posted:5 days ago| Platform:

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Skills Required

business planning retail marketing performance metrics stakeholder management operations management data analysis team management branding business development advertising sales budgeting strategic planning team leading promotional strategies

Work Mode

Work from Office

Job Type

Full Time

Job Description

About the role:

We are seeking a data-driven and business-savvy Business Planning, Sr. Manager to support the development and execution of our On Trade strategy. This role will be instrumental in driving actionable insights, tracking performance, and enabling strategic decision-making to enhance activation effectiveness, optimize budgets, and stay ahead of market trends.

Role Responsibilities:

Key Responsibilities:

Business Planning
- Devise a strategy to achieve goals at a brand and org level from the On Trade Channel
- Define the Segment wise priority, Tracking KPIs, Brand plans across all markets

Performance Tracking & Reporting:
- Monitor and report on plan vs. achievement for all activations.
- Lead measurement & evaluation (M&E) of key activations to assess ROI and effectiveness.
- Develop and maintain performance scorecards for ongoing visibility to leadership.

Market & Execution Insights:
- Track and analyze 3rd party data sources (e.g., Nielsen/ Sixth Factor) to evaluate in-store execution and share insights with regional teams.
- Partner with sales and regional marketing teams to identify opportunities for improving execution scores and in-market performance.

Budget Management:
- Manage budget allocation across activations and ensure efficient utilization of marketing spends

Strategy & Experimentation:
- Support strategy projects to test new activation models and derive learnings for scale-up.
- Drive a culture of experimentation and continuous improvement in customer marketing initiatives.

Internal Communication & Presentations:
- Prepare and deliver management presentations highlighting key activation updates, insights, and strategic recommendations.

Competitive Intelligence:
- Conduct competition tracking to benchmark against category and channel trends.
- Analyze competitor activations, pricing, and promotional strategies.

Consumer & Customer Insights:
- Work closely with the consumer planning team and generate actionable customer and consumer insights to ensure activation planning and strategic investments.

Experience / skills required:

MBA with a specialization in Marketing, Strategy, or Business Analytics.
3-5 years of relevant experience in consulting and business planning
Solid understanding of marketing performance metrics and data-driven decision making.
Hands-on experience working with analytical tools
Strong problem-solving skills with the ability to translate data into actionable insights.
Excellent communication and stakeholder management skills to collaborate across commercial, regional, and finance teams.
A keen understanding of the retail landscape and evolving consumer trends in India is a strong advantage.

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Senior Manager - On-Trade Business Planning