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Senior Manager - On-Trade Business Planning

Senior Manager - On-Trade Business Planning

Diageo

3 - 7 years

0 Lacs

haryana

Posted:3 days ago| Platform: Shine logo

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Skills Required

business planning strategy business analytics stakeholder management marketing performance metrics datadriven decision making analytical tools retail landscape analysis consumer trends analysis

Work Mode

On-site

Job Type

Full Time

Job Description

As the Senior Manager - On-Trade Business Planning at the world's leading premium drinks company, you will play a crucial role in supporting the development and execution of the On Trade strategy. Your data-driven approach and business acumen will be vital in driving actionable insights, tracking performance, and making strategic decisions to enhance activation effectiveness, optimize budgets, and stay ahead of market trends. **Key Responsibilities:** - **Business Planning:** Devise a strategy to achieve goals at a brand and organizational level from the On Trade Channel. Define segment-wise priorities, track KPIs, and develop brand plans across all markets. - **Performance Tracking & Reporting:** Monitor and report on plan vs. achievement for all activations. Lead measurement & evaluation of key activations to assess ROI and effectiveness. Develop and maintain performance scorecards for ongoing visibility to leadership. - **Market & Execution Insights:** Track and analyze 3rd party data sources to evaluate in-store execution and share insights with regional teams. Identify opportunities for improving execution scores and in-market performance in collaboration with sales and regional marketing teams. - **Budget Management:** Manage budget allocation across activations and ensure efficient utilization of marketing spends. - **Strategy & Experimentation:** Support strategy projects to test new activation models and drive a culture of experimentation and continuous improvement in customer marketing initiatives. - **Internal Communication & Presentations:** Prepare and deliver management presentations highlighting key activation updates, insights, and strategic recommendations. - **Competitive Intelligence:** Conduct competition tracking to benchmark against category and channel trends. Analyze competitor activations, pricing, and promotional strategies. - **Consumer & Customer Insights:** Work closely with the consumer planning team to generate actionable customer and consumer insights for activation planning and strategic investments. **Experience / Skills Required:** - MBA with a specialization in Marketing, Strategy, or Business Analytics. - 3-5 years of relevant experience in consulting and business planning. - Solid understanding of marketing performance metrics and data-driven decision-making. - Hands-on experience working with analytical tools. - Strong problem-solving skills with the ability to translate data into actionable insights. - Excellent communication and stakeholder management skills to collaborate effectively across commercial, regional, and finance teams. - A keen understanding of the retail landscape and evolving consumer trends in India is a strong advantage. If you are inspired to transform the business, take brands to the next level, and shape the next generation of celebrations for consumers around the world, then this opportunity may be the perfect fit for you.,

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Senior Manager - On-Trade Business Planning