Senior Manager – Brand & Strategy

About Our Client:

Founded in 2020, our client is a fast-growing Indian skincare brand that focuses on science-backed, ingredient-led formulations. Built on the philosophy of transparency and efficacy, the company develops products that are dermatologist-tested, cruelty-free, and designed to address specific skin concerns. With its gentle and effective skin care products the company is redefining the personal care space for the modern, research-savvy customer.

Job Title: Senior Manager – Brand & Strategy

Location: HSR Layout, Bangalore

Experience: 3+ years in brand management, new product development, marketing strategy, or a related field, preferably in FMCG, beauty, skincare, or wellness industry.

Educational: Bachelor’s or Master’s degree in Marketing, Business, or a related field. (Preferred for Pedigree College)

About the role:

Key Responsibilities:

1. New Product Development:

• Conceptualize and develop innovative product ideas based on market trends and consumer needs.
• Coordinate with design and engineering teams for product realization
• Stay informed about industry trends and emerging technologies
• Ensure timely and successful product launches
• Evaluate and enhance existing product offerings

2. Brand Strategy & Market Positioning:

• Develop and execute the overall brand strategy, ensuring alignment with business objectives.
• Define the brand’s value proposition, positioning and messaging to enhance market share and consumer perception.
• Track and improve brand health metrics, including awareness, engagement and consumer sentiment.
• Conduct competitive analysis to identify gaps and opportunities for differentiation

3. Consumer Insights & Market Research:

• Leverage data analytics and market research to understand consumer behavior, preferences and emerging trends.
• Conduct research on already launched products and provide insights for continuous improvement.

4. Campaign Development & Execution:

• Conceptualize and drive integrated marketing campaigns across digital, PR, influencer marketing and social media.
• Ensure execution excellence by working cross-functionally with product, design, PR, and media teams.
• Monitor campaign effectiveness through key performance indicators (KPIs) such as brand impressions, engagement rates, and conversion metrics.
• Continuously innovate and implement new brand-building initiatives.

5. Content & Communication Strategy:

• Oversee the development of high-impact storytelling and content creation for various channels.
• Align influencer marketing, PR, and SEO efforts to maximize brand reach and quality impressions.
• Supervise the creation of press releases, newsletters, website content, and other communication materials.

6. Reporting & Performance Measurement:

• Establish a robust measurement framework to assess brand performance and campaign impact.
• Report key brand metrics, competitive positioning, and actionable insights to senior leadership.
• Optimize marketing spend by ensuring cost-effective strategies with a strong return on investment (ROI).

7. Project Management & Compliance:

• Oversee artwork, branding claims, and regulatory compliance for marketing materials.
• Manage multiple projects, ensuring timely execution and budget adherence.

8. Stakeholder & Team Management:

• Align internal teams and external agencies to drive brand goals effectively.
• Lead and mentor a team, fostering a high-performance culture with a strong focus on learning and development.
• Collaborate with senior leadership to align brand strategies with business objectives.

Key Requirements:

• Proven track record of leading brand strategy and marketing initiatives in a fast-paced environment.
• Strong analytical mindset with expertise in market research, consumer insights, and brand performance tracking.
• Hands-on experience with digital marketing, influencer partnerships, PR, and SEO.
• Excellent project management and organizational skills to handle multiple initiatives simultaneously.
• Strong problem-solving, decision-making, and stakeholder management capabilities.
• Proficiency in MS Office and data-driven marketing tools.
• Passion for skincare, beauty, and wellness industries.

About Hireginie: