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Job Description

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Job Summary:

Senior Marketing Executive

Key Responsibilities:

1. Event & Client Engagement

  • Assist in planning and executing domestic and international exhibitions, conferences, and sponsorships.
  • Coordinate logistics and collateral for

    WCA, GFS, International Confex

    , and other client engagement events.
  • Co-manage

    client referral programs

    ,

    agent dinners

    , and

    webinars

    with prospective and existing clients.
  • Manage international and domestic

    email marketing campaigns

    focused on services, rates, and event announcements.

2. Digital Marketing & Online Presence

  • Plan and schedule posts across

    LinkedIn, Instagram, Twitter

    , and

    Google My Business

    .
  • Optimize

    Triton's SEO

    , monitor

    website health

    , and handle

    Google audits

    and

    paid backlink strategies

    .
  • Execute

    social media campaigns

    to drive engagement for Triton and its podcast brand

    TriNext

    .
  • Ensure updated, relevant content is pushed through

    external newsletters

    and blogs.

3. Content Creation & Communication

  • Create or co-develop

    case studies

    ,

    emailers

    ,

    service/industry videos

    ,

    PPTs

    , and

    marketing collaterals

    .
  • Regularly update

    Triton’s corporate presentations

    by service and industry.
  • Assist in drafting internal/external

    email communications

    and

    festive campaigns

    .
  • Lead

    feedback initiatives

    with clients, agents, and internal stakeholders.

4. Brand Awareness & Thought Leadership

  • Support external visibility initiatives for senior leadership, including

    short-form videos

    ,

    studio interviews

    , and

    guest lectures

    .
  • Co-develop content for

    award nominations

    ,

    podcast collaborations

    , and

    speaking engagements

    .
  • Contribute to initiatives like

    Trinext Annual Market Report

    ,

    Trinext Ambassador Program

    , and

    whitepapers

    .

5. Internal Branding & Employee Engagement

  • Drive internal campaigns such as

    TriOne Dock-In

    ,

    print newsletters

    , and

    office branding

    .
  • Conduct

    training workshops

    ,

    tutorial videos

    , and

    employee interviews

    for branding.
  • Assist in organizing

    corporate gifting

    ,

    welcome kits

    , and

    festive celebration content

    .

6. Reporting, Coordination & Strategy

  • Collaborate with cross-functional teams including sales, HR, operations, and design.
  • Provide input on marketing audits –

    brand guidelines

    ,

    website

    ,

    email communication

    , and

    collaterals

    .
  • Measure and report performance of digital campaigns and suggest improvements.

Skills & Competencies:

  • Strong understanding of

    B2B marketing

    ,

    event marketing

    , and

    content strategy

  • Excellent written and verbal communication skills
  • Familiarity with

    social media analytics

    ,

    SEO tools

    ,

    email marketing platforms

    , and

    Zoho One.

  • Proficient in Microsoft PowerPoint, Excel, and Canva; knowledge of video editing is a plus
  • Ability to work under tight deadlines and multitask across multiple projects
  • Strong coordination and stakeholder management abilities

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