Senior email marketing specialist

Job Title: Senior Email Marketing Specialist

Location: Indore (On-site)
Experience: 4–8 Years
Employment Type: Full-Time

About Us:

We are a fast-growing IT services and digital solutions company, committed to delivering impactful results for our clients worldwide. As we expand, we are looking for a Senior Email Marketing Specialist to lead our email marketing initiatives, drive engagement, and scale lead generation efforts.

Role Overview:

As a Senior Email Marketing Specialist, you will be responsible for designing, executing, and optimizing advanced email marketing campaigns. You will manage automation workflows, audience segmentation, A/B testing, and campaign analytics. This senior role requires strategic thinking, leadership, and the ability to collaborate across teams to deliver measurable results.

Key Responsibilities:

• Develop and lead end-to-end email marketing strategies aligned with business goals.
• Manage advanced segmentation, personalization, and automation workflows.
• Collaborate with design and content teams to create compelling templates and campaigns.
• Conduct A/B testing on subject lines, creatives, and send times to maximize engagement.
• Monitor, analyze, and report on key metrics (open rate, CTR, conversions, ROI).
• Maintain and grow high-quality email subscriber lists.
• Ensure compliance with email regulations (CAN-SPAM, GDPR, etc.).
• Mentor junior team members and bring innovation to email campaigns.

Required Skills & Qualifications:

• 4–8 years of proven experience in email marketing.
• Proficiency in tools like Mailchimp, ActiveCampaign, HubSpot, Sendinblue, or similar.
• Strong copywriting and communication skills.
• Deep knowledge of automation workflows, drip campaigns, and lead nurturing.
• Strong analytical skills with expertise in Google Analytics, UTM tracking, and reporting.
• Familiarity with HTML/CSS for email formatting (preferred).
• Experience in B2B and B2C email campaigns.

Nice to Have:

• Experience with CRM platforms (HubSpot, Zoho, Salesforce).
• Knowledge of deliverability best practices and advanced segmentation.
• Certifications in Email Marketing, HubSpot, or related fields.

What We Offer:

• Competitive salary + performance-based incentives.
• A collaborative, fast-paced work environment.
• Opportunities to lead projects and shape the company’s marketing strategy.
• Career growth and professional development opportunities.

How to Apply:
Send your resume and portfolio (if available) to maithili@ibrinfotech.com with the subject line:
Application for Senior Email Marketing Specialist – Indore

Job Type: Full-time

Pay: ₹30,000.00 - ₹60,000.00 per month

Application Question(s):

• What's your current and last CTC ?

Work Location: In person