Senior Digital Growth & Performance Marketing Executive – EdTech SaaS (Remote, India

7 years

0 Lacs

Posted:1 week ago| Platform: Linkedin logo

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Work Mode

Remote

Job Type

Full Time

Job Description

Important: To Apply

Digital Marketing Questionnaire

https://forms.gle/d3s5rSSJ1ZMtuGUDA


Send your resume with a cover letter

jobs@icaresoftware.com

Applications without the above will not be considered


About the Role

Digital Growth & Performance Marketing Executive

  • SEO (we rank poorly today)

  • Paid campaigns (we’re barely active)

  • Social media presence (currently minimal)


hands-on individual contributor role

You’ll work closely with the founder and content team to drive traffic, leads, and marketing-qualified opportunities across the U.S. childcare and early education market.


What You’ll Own

  • SEO: Full strategy, technical audits, content optimization, backlink growth
  • PPC: Google Ads, LinkedIn Ads, Meta Ads — campaign planning, budgeting, tracking
  • Social: Organic strategy + light paid boosting on LinkedIn, Facebook, Instagram
  • Landing Pages & Funnels: Optimize for conversion (CRO, A/B testing)
  • Reporting: Weekly/monthly dashboards, KPIs, CAC, ROAS, lead quality
  • Collaboration: Guide content team on SEO intent and ad angles

  • What We’re Looking For

    • 7+ years

      of hands-on digital marketing experience, preferably in

      B2B SaaS

    • Proven track record of

      growing pipeline through paid and organic channels

    • Strong command of tools: Google Ads, Google Analytics, SEMrush/Ahrefs, HubSpot, LinkedIn Ads
    • Excellent written and verbal communication skills
    • Someone who thrives on

      ownership and results

      , not busywork
    • Experience with

      education, childcare, or SMB

      markets is a big plus

  • About iCare Software

    iCare is a U.S.-based enterprise SaaS platform helping childcare organizations simplify billing, staff scheduling, parent engagement, attendance tracking, child development reporting, and more. With 25+ years of experience and a deep feature set, we’re now scaling marketing to match our product strength.



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