Senior Brand Executive

Position Title: Senior Executive - Brand

Reports To – Director (Mihir Jain)

Location – Lower Parel/Curry Road

Job Summary—The

Key Responsibilities: (for reference only, not limited to)

·      Develop brand growth through the right strategies and plans for brand reputation monitoring.

·      Achieve long-term organizational goals through planning and implementing marketing initiatives on various platforms.

· Build brand awareness and propel the company towards its mission and vision.

·      Devise further growth strategies, and implement them from a brand innovation point of view.

· Lead and guide the social media and influencer marketing team to create marketing strategies and to achieve desired growth goals.

·      Analyze monthly performance of social media & influencer marketing.

· Lead post boosting strategy for Instagram followers’ target.

·      Leading marketing strategies for sales-driven objectives or product pushes using various channels like influencer and paid marketing.

· Aligning communication and creatives for performance marketing and e-commerce platforms.

·      Design strategies and processes for smooth functioning of the teams and departments.

·      Promote kiosk stores by working with the mall's marketing team.

· Undertake brand reputation projects and figure out the brand positioning.

·      Coordinate with the production, website, e-commerce, and offline teams to align new product launches.

·      Align shoot and content creation with production agencies.

· Oversee PR strategy and execution for the brand.

·      Collaborate with the design team for new product designs, names, and looks.

·      Collaborate with the offline team for brand communication and brand positioning in GT, MT, and mall kiosk stores.

·      Working with the design team on ideation and design strategy of new kiosk/store launches.

Skills and Qualifications:

Education:

Experience:

Technical Skills:

Communication: