Senior Brand Executive

3 - 6 years

4 - 5 Lacs

Posted:13 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Senior Brand Executive

Qualifications

  • Bachelor's degree or Masters in Business Management (Marketing)
  • 3-6 years of experience in a brand marketing (B2C) role or a similar position
  • Strong analytical and problem-solving skills
  • Excellent communication, collaboration, and teamwork abilities
  • Familiarity with market research and Indian retail environment
  • Proficiency with project management & data analysis tools, design and presentation software

Responsibilities

  • Conduct market research to identify market trends, understand consumer preferences and do competitive product mapping
  • Help in developing the product roadmap and defining product requirements
  • Work with other departments, such as Sales and R&D, to align on product goals and ensure a unified strategy.
  • Gather and analyze trade & consumer feedback to inform product improvements and guide future development
  • Help track product performance by monitoring key performance indicators (KPIs) and create suitable action plans to improve performance, by channel.
  • Create project plans and manage project timelines across functions, with ultimate go-to-market responsibility for all projects

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