Senior Associate

Meet the Team

The Game We’re Changing

What We’re Looking For (Must-Haves)

What You’ll Do

• Design and execute end-to-end lifecycle marketing strategies to drive retention, ARPU, and LTV
• Build and optimize automated customer journeys using CRM tools like Braze, Optimove, Salesforce, or similar
• Segment audiences using behavioral, transactional, and predictive data models
• Launch personalized multi-channel campaigns (email, push, SMS, in-app messaging) that resonate
• Collaborate with Data, Product, and Creative teams to ensure messaging is timely, relevant, and impactful
• Define and run A/B and multivariate tests to improve conversion and engagement
• Track campaign KPIs (open rate, CTR, churn rate, ROI) and iterate based on performance insights
• Work with Compliance to ensure campaigns follow responsible gaming and regulatory guidelines

What You Bring to the Table

• 2+ years in CRM, retention, or lifecycle marketing—preferably in gaming, e-commerce, or mobile apps
• Proven experience managing automated journeys and campaigns in CRM platforms
• Strong analytical skills with a knack for cohort analysis, segmentation, and personalization
• A balance of creativity and data-driven thinking—knowing when to push boundaries and when to optimize
• Excellent project management, multitasking, and cross-functional collaboration skills

Bonus Points (Good to Have)

• Experience with predictive targeting or AI-driven personalization
• Exposure to gamification strategies in CRM
• A solid grasp of gaming user behavior and player lifecycle stages

What Makes You a True Baazigar

• You see metrics as milestones, not just numbers
• You can turn a retention challenge into a player delight opportunity
• You’re proactive, experimental, and love finding the sweet spot between data and storytelling
• You believe loyalty is earned one interaction at a time

The Baazi Games Crew

Perks That Pack a Punch

• Competitive salary + performance-linked incentives
• Learning & Development reimbursements up to 10% of your CTC
• Flexi Benefits and custom perk wallet
• Inclusive Maternity & Paternity benefits

Ready to Play?