Senior Analyst - Growth & Purpose - Pursuit CoE - Content Strategy - Hyderabad

Content Strategy, Senior Analyst – Pursuits Center of Excellence, Hyderabad

Are you passionate about advancing content strategy and leveraging GenAI to transform how business problems are solved? Do you thrive on leading innovative projects from ideation to execution, integrating technology, creativity, and collaboration at every step? Are you energized by driving operational efficiency and shaping best-in-class content experiences? If so, we invite you to join our Pursuit Management team.

The Team

Based in the US, India and Costa Rica, this team is a full-service group of pursuit managers, graphic designers, editors, project managers, multimedia specialists, and researchers who directly support US-based client service teams in differentiating Deloitte and winning more business. We deliver support throughout the proposal process, from scoping meetings and written proposal submission through orals preparation and debriefing. This includes developing strategic win themes and written, oral, and visual messaging used consistently in all prospect interactions and pursuit deliverables, as well as facilitating a smooth, rigorous pursuit process.

Work you’ll do

• Play a lead role in advancing content strategy within the Pursuit Management organization.
• Participate in the design, curation, and optimization of pursuit content—including templates and AI-enhanced proposal drafts—while integrating advanced technologies.
• Drive innovation and efficiency in our content management.
• Focus on positioning our content so pursuit professionals and client teams can easily access and leverage best-in-class, relevant materials.
• Help client teams win more business.

Content Strategy, Curation, Development, & Management

• Support the development and implementation of a comprehensive content management strategy aligned with organizational goals.
• Oversee and optimize the organization, curation, and accessibility of content by applying best practices in categorization, tagging, and taxonomy, ensuring alignment with company standards, version control and streamlined updates.
• Leverage data-driven insights and stakeholder feedback to enhance the relevance, consistency, and impact of proposal content.
• Establish and maintain robust content lifecycle management policies, including confidentiality, and support knowledge sharing and collaboration through the development and management of knowledge repositories.
• Collaborate with subject matter experts to surface key themes and ensure content strategy adapts to evolving client requirements and market trends.

Technology Enablement, AI Integration and Process Improvement

• Provide guidance on adapting technology platforms and, where appropriate, customizing AI models with organization-specific data to elevate content quality.
• Collaborate with pursuit leadership to refine content management processes, integrating technology and AI for streamlined workflow automation and efficiency.
• Drive operational efficiency through process automation enabled by advanced technologies, including GenAI where applicable.
• Mentor team members in maintaining quality assurance standards and proactively addressing technology- and AI-related risks.
• Utilize analytics tools, including AI-driven insights, to identify interdependencies and consult with subject matter experts as needed.

Team Collaboration & Training

• Provide guidance and training to the team on integrating GenAI tools into content management workflows, fostering a culture of innovation and continuous improvement.
• Solicit regular feedback from stakeholders and hold touchpoints to ensure high client satisfaction and continuous improvement.
• Drive high performance and collaboration across pursuit management and client engagement teams, championing the adoption of AI tools and practices.
• Build eminence for the team within the pursuit group and across stakeholder communities by showcasing advancements in AI-enabled content management.

Qualifications

• Senior Analyst (3-6 years) of post-Master’s degree relevant experience.
• Proven experience with content strategy, curation and management.
• Strong understanding of digital content and other leading-edge technologies, including AI, automation, and analytics tools.
• Experience in business development and presales activities (such as RFP/RFI responses, proposal development, and client presentations) is highly preferred.
• Expertise in prompt engineering concepts and best practices; certification preferred (e.g., Prompt Engineering for GenAI, OpenAI Prompt Engineering).
• Excellent project management, communication, and leadership skills.
• Intellectual curiosity and rapid learning ability across diverse topics.
• Ability to prioritize and multitask in a fast-paced, deadline-driven environment.

How you’ll grow

At Deloitte, we’ve invested a great deal to create a rich environment in which our professionals can grow. We want all our people to develop in their own way, playing to their own strengths as they hone their leadership skills. And, as a part of our efforts, we provide our professionals with a variety of learning and networking opportunities—including exposure to leaders, sponsors, coaches, and challenging assignments—to help accelerate their careers along the way. No two people learn in exactly the same way. So, we provide a range of resources, including live classrooms, team-based learning, and eLearning. DU: The Leadership Center in India, our state-of-the-art, world-class learning Center in the Hyderabad offices, is an extension of the Deloitte University (DU) in Westlake, Texas, and represents a tangible symbol of our commitment to our people’s growth and development. Explore DU: The Leadership Center in India

Benefits

At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.

Deloitte’s culture

Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture that is inclusive, invites authenticity, leverages our diversity, and where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte.

Corporate citizenship

Deloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. Learn more about Deloitte’s impact on the world.