Senior Ad Strategist

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Role Overview

Senior Ad Strategist

Key Responsibilities

First 30 Days – Strategic Onboarding & Alignment

• Gain in-depth understanding of the organization’s performance marketing frameworks, playbooks, and campaign systems.
• Learn how AI, automation, and analytics integrate into performance marketing.
• Collaborate with business and consulting teams to align on client goals and strategies.
• Audit existing campaigns to identify quick-win optimizations and performance gaps.
• Participate in strategic planning sessions for active and upcoming accounts.
  

Next 60 Days – Ownership & Execution

• Take full ownership of paid media execution across assigned client accounts.
• Plan, execute, and optimize campaigns across channels—primarily Meta Ads (Facebook/Instagram), and additionally Google, TikTok, and LinkedIn.
• Implement advanced testing, segmentation, bid, and budget optimization strategies.
• Leverage automation and AI tools to improve performance and efficiency.
• Guide and mentor junior team members by reviewing their work and providing feedback.
  

Beyond 90 Days – Strategic Leadership & Innovation

• Lead full-funnel paid media strategies, aligning them with client business objectives.
• Develop scalable playbooks, tracking systems, and performance reporting frameworks.
• Collaborate with creative, analytics, and technology teams to launch data-driven initiatives.
• Contribute to thought leadership by introducing innovative testing ideas and frameworks.
• Play a key role in evolving the paid media function and mentoring future leaders.
  

Must-Have Skills

• Hands-on Paid Media Expertise: 3–6 years of deep, hands-on experience managing and scaling high-budget campaigns (especially Facebook/Meta Ads). Exposure to other channels like Google, TikTok, and LinkedIn is a plus.
• Analytical & Optimization Skills: Strong ability to interpret campaign data, identify insights, and make data-driven decisions to enhance performance.
• Technical Knowledge: Working understanding of tracking tools such as Google Tag Manager, Meta Pixel, and conversion APIs. Ability to troubleshoot tracking and attribution setups across platforms.
• Communication & Collaboration: Excellent written and verbal communication skills. Capable of translating technical performance insights for non-technical stakeholders and clients.
  

Nice-to-Have Skills

• Experience with marketing automation or AI-driven campaign management tools.
• Basic understanding of scripting/coding for automation or optimization.
• Engineering or technical educational background.
• Prior experience mentoring or leading junior paid media professionals.
  

Ideal Background

• 3–6 years in digital performance marketing within mid-sized agencies (100–700 employees).
• Proven experience managing complex, high-value client accounts.
• Exposure to fast-paced, high-accountability agency environments.
  

Interview Process

• 4–5 rounds, including:
• One in-office discussion
• One assignment round
• Additional technical and strategy discussions