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Senior Ad Strategist

Senior Ad Strategist

The Value Maximizer

3 - 6 years

0 Lacs

haryana india

Posted:22 hours ago| Platform:

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Skills Required

data testing automation strategy ads optimization drive targeting management tracking ai analytics efficiency scaling scripting communication mentoring measurement saas healthcare looker slack

Work Mode

On-site

Job Type

Full Time

Job Description

Location:

Gurgaon (Onsite)We're looking for a Senior Ad Strategist on behalf of our client - a hands-on paid media expert who thrives on solving complex growth problems through data, creative testing, and automation. You'll lead campaign strategy and execution across Meta Ads and other major platforms, directly impacting client performance and shaping our client's paid media practice.

Key Responsibilities

Lead end-to-end paid media campaign strategy, execution, and optimization across Meta Ads and other key platforms
Collaborate closely with business consultants to translate strategic goals into actionable media plans
Drive data-driven audience targeting, creative testing, and bid management to maximize campaign ROI
Implement and troubleshoot advanced tracking setups (GTM, Meta Pixel, APIs) to ensure accurate measurement
-Leverage AI, automation, and analytics tools to enhance efficiency and scale campaign performance
Mentor junior team members, sharing knowledge and best practices to elevate the team's capabilities
Continuously refine campaign playbooks and frameworks that drive client growth and agency success

Requirements

3-6 years of hands-on paid media experience, primarily with Meta Ads (Facebook/Instagram)
Proven track record of managing and scaling high-budget campaigns across complex client portfolios
Strong technical understanding of campaign setup, optimization, and tracking (Meta Pixel, GTM, Conversion API)
Data-driven mindset with the ability to interpret analytics and apply insights effectively
Experience using AI tools, automation, or light scripting to improve campaign efficiency
Excellent communication skills and the ability to translate technical details into business outcomes
Experience mentoring or guiding junior team members is a plus

Preferred Skills

Familiarity with Google Ads, TikTok, LinkedIn, or programmatic platforms
Knowledge of multi-touch attribution, funnel measurement, and blended ROAS
Experience working with D2C, SaaS, or healthcare brands
Proficiency with tools such as Looker Studio, Supermetrics, Slack, and Asana/ClickUp

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Senior Ad Strategist