Senior Ad Strategist

Role Overview

Senior Ad Strategist

Key Responsibilities

Strategic Onboarding & Alignment (First 30 Days)

• Learn the company's performance marketing frameworks, playbooks, and systems
• Understand how AI, automation, and analytics are integrated into campaign performance
• Collaborate with business consultants to align on client goals and account strategies
• Audit existing campaigns to identify optimization opportunities and strategic gaps
  

Ownership & Execution (Next 60 Days)

• Take complete ownership of paid media execution across assigned accounts
• Lead campaign planning, setup, optimization, and reporting across multiple platforms
• Manage large-scale Meta Ads campaigns and apply advanced creative testing, audience segmentation, and bid strategies
• Leverage AI and automation tools to proactively enhance campaign efficiency and performance
• Mentor junior paid media team members by reviewing their work and guiding tactical execution
  

Strategic Leadership & Innovation (Beyond 90 Days)

• Lead paid media strategy for key accounts, ensuring alignment with client business objectives
• Develop scalable playbooks, campaign systems, and reporting templates
• Collaborate with creative, analytics, and tech teams to drive full-funnel performance marketing initiatives
• Introduce new testing ideas, automation practices, and strategic frameworks to strengthen the paid media function
  

Requirements

• 3-6 years of hands-on paid media experience, primarily with Meta Ads (Facebook/Instagram)
• Proven track record of managing and scaling high-budget campaigns across complex client portfolios
• Strong technical understanding of campaign setup, optimization, and tracking (Meta Pixel, GTM, Conversion API)
• Data-driven mindset with the ability to interpret analytics and apply insights effectively
• Experience using AI tools, automation, or light scripting to improve campaign efficiency
• Excellent communication skills and the ability to translate technical details into business outcomes
• Experience mentoring or guiding junior team members is a plus
  

Preferred Skills

• Familiarity with Google Ads, TikTok, LinkedIn, or programmatic platforms
• Knowledge of multi-touch attribution, funnel measurement, and blended ROAS
• Experience working with D2C, SaaS, or healthcare brands
• Proficiency with tools such as Looker Studio, Supermetrics, Slack, and Asana/ClickUp