Search Marketing Specialist

About EarnKaro-

EarnKaro, a product by the CashKaro Group, is India’s fastest-growing affiliate platform. Backed by marquee investors like Ratan Tata, Kalaari Capital, and Korea Investment Partners, our mission is to redefine how users earn money online and how brands acquire quality customers through affiliate marketing. We are a key marketing partner for Amazon, Flipkart, Myntra, and hundreds of top brands. With a strong revenue trajectory and growing user base, EarnKaro is poised to be a category leader

.Role Overvi

c Paid Marketing Manag

m.This is not just an execution-heavy role — we are looking for someone who can build and lead strategy, manage large monthly budgets independently, drive experimentation, and lead the team as we scale. Future team-building and cross-functional leadership are critical to this rol

e.Key Responsibilit

ies1. Own & Lead Paid Acquisition End-to-

• EndDefine the acquisition roadmap across channels (Google, Meta, etc
• .).Own monthly performance budgets (₹30–70L/month+) and ROI targe
• ts.Design and execute a high-performance marketing funnel — ad creatives, messaging, landing pages, conversion optimizati
• on.Manage agency/partner relationships or internal executi

on.2. Scale Campaigns for Gro

• wthStrategically test, learn, and scale winning campaigns with a data-first approa
• ch.Build scalable campaign frameworks for rapid user growth and retenti

on.3. Remarketing & Retent

• ionLead remarketing strategy across all major platforms — audience segmentation, creatives, conversion tracki
• ng.Drive full-funnel thinking for acquisition + engagement + retenti

on.4. Analytics & Report

• ingDeeply analyze campaign performance, conversion rates, and user behavi
• or.Build internal dashboards, reporting structures, and performance review cadenc
• es.Make data-backed recommendations and act quickly on performance insigh

ts.5. Cross-functional Collaborat

• ionWork closely with Product, Creative, Analytics, Tech, and Founders to drive aligned growth initiativ
• es.Manage and mentor team members; help hire and grow a world-class growth team over ti

me.What We’re Looking

• For4–7 years of performance marketing experi

  ence, preferably in B2C or consumer t
• ech.Demonstrated success in managing large campaign budgets (₹30L+/mon
• th).Proven ability

  to build strategies and not just execute t

  a
• sks.Hands-on experience with Google Ads, Meta, App Campaigns, MMP tools (AppsFlyer, Branch), and
• GA4.Strong creative and funnel instincts — can work with design/content teams to guide effective ad ass
• ets.Analytical mindset — strong with Excel, dashboards, cohorts, attribution mod
• els.Self-starter with a bias toward action and experimentat

ion.Why Joi

• n Us?High-ownership

  role: Take charge of the channel, the budgets, the suc

• cess.Leadership t

  rack: This is a stepping-stone to becoming Head of Gr

• owth.Impact at s

  cale: Help grow India’s leading affiliate platform from millions to tens of millions of u

• sers.Work with a driven

  team: Hustle, collaboration, learning, and respect are in our

• DNA.P

  erks: ESOPs, hybrid work, wellness support, and an environment that celebrates growth & innova