Search Marketing Specialist

Location: Navi Mumbai

About the Role:

Oversee and execute daily responsibilities for Google Ads, Meta Ads, Bing, and other search platforms across multiple clients. This includes managing and monitoring keyword bids, daily and monthly budgets, impression share, quality scores, and other key account metrics. Develop and implement strategies for keyword opportunities, campaign structuring, targeting, and display networks to align with client objectives.

Handle the creation, management, and optimization of new paid search campaigns, ad groups, and accounts, while supporting the development of paid search marketing initiatives. Generate and review weekly and monthly reports on major metrics, goal tracking, revenue, and other paid search performance indicators. Communicate project progress, timelines, and results to the team and management, and collaborate closely with team members to achieve client goals

Responsibilities:

• Manage, review, and perform daily account responsibilities associated with Google Ads, Meta Ads, Bing and other search platforms for a variety of clients
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals
• Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives
• Provide oversight, manage, and can generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
• Communication to team and management on project development, timelines, and results
• Provide oversight and work closely with the other team members to meet client goals

Required Skills:

• Strong analytical and reporting skills
• Experience of managing multiple PPC campaigns simultaneously
• Good working knowledge of MS-Office, particularly Excel and PowerPoint
• Google AdWords Certification
• Team Management Skills