Search Marketing Specialist

About Cybage

Cybage Software Pvt. Ltd. is a technology consulting is a technology consulting organization specializing in outsourced product engineering services. As a leader in technology & product engineering space, Cybage works with some of the world’s largest Independent Software Vendors (ISVs). Our solutions are focused on modern technologies and are enabled by a scientific, data-driven system called Decision Mines for Digital Excellence

• Support in formulating Paid Search strategies across platforms like Google Ads, Microsoft Ads, and other relevant search partners to meet client objectives across performance and branding campaigns.
• End-to-end management of paid search campaigns including keyword research, ad copy creation, campaign setup, A/B testing, optimization, and reporting.
• Analyze campaign performance using platforms like Google Ads, Search Ads 360, and Google Analytics to deliver actionable insights and drive continuous improvement.
• Monitor campaign pacing and ensure delivery is on track against KPIs and allocated budgets.
• Gain deep knowledge of the client's business, including products, goals, audience intent, and competitive landscape.
• Leverage automation, scripts, and bidding strategies to maximize campaign ROI.
• Maintain strong communication with internal teams and external partners including Google and Microsoft support teams.

Required and Preferred Experience:

• 3+ years’ experience in core Paid Search campaign management.
• Proficiency in Google Ads, Microsoft Ads (Bing), and experience using tools such as Search Ads 360, Google Analytics, and Google Tag Manager.
• Hands-on experience with conversion tracking, remarketing, UTM structures, audience targeting, and negative keyword management.
• Strong understanding of keyword match types, bidding strategies (manual & automated), and Quality Score optimization.
• Analytical mindset with strong Excel/Google Sheets skills and ability to derive insights from data.
• Comfortable working independently and as part of a cross-functional digital team.
• Bachelor’s degree in marketing, advertising, business, or a related field.
• Passion for digital media and a drive to stay ahead of search trends and Google platform innovations