Search Marketing Specialist

As a Google Search Ads Specialist at Beeka Ads, your role involves planning, executing, and optimizing Google Search Ads campaigns to meet lead generation and conversion goals. You will set up, monitor, and optimize retargeting campaigns to improve brand recall and conversions. Additionally, you will implement and manage tracking solutions through Google Tag Manager (GTM) for accurate conversion tracking and reporting. Collaboration with the design/content team to create and test landing pages that drive higher conversion rates is also a key responsibility. Your role will include conducting keyword research, competitor analysis, and ongoing campaign optimization. Monitoring daily performance metrics and providing actionable insights for continuous improvement is crucial. You will also be responsible for preparing performance reports and presenting campaign results, trends, and recommendations. Key Responsibilities: - Plan, execute, and optimize Google Search Ads campaigns to meet lead generation and conversion goals. - Set up, monitor, and optimize retargeting campaigns to improve brand recall and conversions. - Implement and manage tracking solutions through Google Tag Manager (GTM) for accurate conversion tracking and reporting. - Collaborate with the design/content team to create and test landing pages that drive higher conversion rates. - Conduct keyword research, competitor analysis, and ongoing campaign optimization. - Monitor daily performance metrics and provide actionable insights for continuous improvement. - Prepare performance reports and present campaign results, trends, and recommendations. Required Qualifications: - Minimum 2 years of hands-on experience managing Google Ads PPC campaigns. - Strong knowledge of Google Tag Manager (GTM) setup and troubleshooting. - Proven experience in retargeting and remarketing campaigns. - Experience in landing page optimization and A/B testing. - Analytical mindset with the ability to interpret data and optimize campaigns accordingly.,