18 Retargeting Strategies Jobs

As a Meta Ads Specialist at Herbalmax, you will play a crucial role in elevating our digital marketing efforts by overseeing and optimizing paid advertising campaigns across Meta platforms, specifically Facebook and Instagram. Your main objective will be to enhance ad performance, increase Return on Ad Spend (ROAS), and boost customer acquisition through data-driven strategies. Your responsibilities will include developing, managing, and fine-tuning Meta ad campaigns to maximize performance and conversions. Conducting in-depth A/B testing on creatives, copy, and targeting will be essential to enhance campaign effectiveness. Analyzing campaign performance metrics to derive actionable insights for continuous improvement will also be a key part of your role. You will work on implementing audience segmentation and retargeting strategies to drive engagement and conversions effectively. Collaboration with the creative team will be necessary to ensure that the ad creatives and messaging are compelling and aligned with the campaign goals. It will be crucial for you to stay updated with Meta advertising trends, policies, and best practices to ensure that our campaigns remain cutting-edge. Monitoring ad spend and budget allocation to ensure efficient resource usage for maximum Return on Investment (ROI) will also be part of your responsibilities. To qualify for this role, you should have at least 2 years of experience in managing Meta ad campaigns on Facebook and Instagram. A proven track record of scaling paid campaigns with a strong focus on ROI is required. Hands-on experience with Meta Ads Manager, pixel tracking, and audience insights is essential. Strong analytical skills, proficiency in tools like Google Analytics, Excel, or reporting tools, knowledge of A/B testing, conversion rate optimization, and funnel analysis are also necessary. While experience in the health & wellness industry is preferred, it is not mandatory. Your ability to thrive in a fast-paced, performance-driven environment will be critical for success in this role.,

You are urgently required to join our team as a Google Ads & Meta Ads Specialist. The ideal candidate should possess 1-4 years of experience in managing and optimizing paid ad campaigns on Google Ads and Meta (Facebook & Instagram) Ads. Your responsibilities will include planning, creating, and managing Google Ads and Meta Ads campaigns for lead generation, brand awareness, and sales. Additionally, you will be expected to conduct keyword research, audience targeting, ad copywriting, and optimize ad performance through A/B testing, bid strategies, and budget allocation. Analyzing campaign data, generating reports, setting up conversion tracking, and retargeting strategies are vital for achieving better ROI. It is important to stay updated with industry trends, algorithm changes, and best practices. The ideal candidate should have 1-4 years of hands-on experience in Google Ads & Meta Ads, with a strong understanding of campaign setup, audience targeting, and bid strategies. Experience in running Search, Display, Video, Performance Max, and Social Media ads is required. Proficiency in Google Analytics, Meta Business Suite, and tracking tools is necessary to optimize campaigns effectively. Strong analytical skills are essential for improving ROI, along with the ability to work in a fast-paced environment and meet deadlines. Joining us will provide you with a competitive salary, performance-based incentives, and a fast-paced, growth-driven work environment. You will have the opportunity to work with a dynamic team. Apply now and take the next step in your career!,

As a skilled and experienced Meta Ads Expert, you will be an integral part of our digital marketing team. Your primary responsibility will involve planning, creating, and managing paid advertising campaigns on various Meta platforms, including Facebook, Instagram, and other associated channels. Your expertise in Meta's advertising tools, audience targeting, performance analysis, and optimization strategies will be essential in delivering maximum ROI for our campaigns. To excel in this role, you must have proven experience in successfully managing Meta Ads campaigns. Proficiency in Meta Ads Manager and other Meta marketing tools is a must. You should possess a strong understanding of audience targeting and retargeting strategies, along with creative skills for designing compelling ad visuals and copy. Excellent analytical and data interpretation skills are crucial for evaluating campaign performance and making data-driven decisions. Knowledge of tracking and attribution models is important, as well as experience with third-party tools like Google Analytics and pixel tracking. Strong communication and project management skills will also be key in collaborating effectively with team members and stakeholders. This is a full-time position with a day shift schedule, and the work location is in person. Join us in leveraging the power of Meta platforms to drive successful advertising campaigns and achieve our marketing objectives.,

Adsparkx is a leading Global Performance Marketing Agency headquartered in India. Since 2014, we have been empowering brands by helping them acquire high-quality and engaging users globally through data-driven decisions. As innovators, hustlers, and ad-tech moguls, we believe in catalyzing disruptive change in the industry by providing empowered and customized digital experiences to consumers and brands. Our diligent workforce at Adsparkx caters to worldwide clients across various time zones. With global operations and offices in Gurgaon, Chandigarh, Singapore, and the US, we value partnerships and maintain sustainable relationships with reputed brands. Our services include Affiliate Marketing, Branding, E-commerce, Lead Generation, and Programmatic Media Buying, and we have successfully guided over 200 brands to success. Our esteemed clientele includes names like Assurance IQ, Inc, Booking.com, and Groupon. To explore how we can transform your brand, visit us at https://adsparkx.com. As a Media Analyst specializing in Search Arbitrage, you will be responsible for developing, executing, and optimizing high-performance Facebook ad campaigns aimed at driving profitable traffic to search arbitrage websites. Your role will involve leveraging audience targeting, creative ad strategies, and data-driven decision-making to maximize the return on ad spend (ROAS) while ensuring consistent traffic growth and cost efficiency. Key Responsibilities: - **Campaign Development and Management**: Design, launch, and manage Facebook ad campaigns tailored for search arbitrage. Optimize ad copy, visuals, and landing pages to improve click-through rates (CTR) and engagement. - **Performance Analysis and Reporting**: Monitor campaign performance metrics such as CTR, CPC, and ROI. Utilize Facebook Ads Manager and analytics tools to track results and make data-driven adjustments. - **Cost Management and ROI Optimization**: Strategically manage budgets to achieve high ROAS. Reduce CPC while maintaining traffic volume and quality. - **Audience Research and Segmentation**: Identify high-value target audiences using Facebook's advanced targeting features. Test and refine audience segments based on performance. - **A/B Testing**: Conduct experiments with different ad creative, placements, and targeting strategies. Implement insights to refine campaigns for better outcomes. - **Trend Monitoring and Competitor Analysis**: Stay updated with the latest Facebook ad trends and search arbitrage practices. Analyze competitor strategies to identify opportunities. Requirements and Skills: **Technical Skills**: - *Facebook Ads Manager Expertise*: Proficiency in using Facebook Ads Manager for setting up, managing, and analyzing campaigns. - *Pixel Setup and Management*: Ability to implement and troubleshoot the Facebook Pixel for tracking conversions and retargeting. - *Campaign Optimization Tools*: Familiarity with tools like Google Analytics, heatmaps, and third-party ad optimization platforms. - *Ad Placement Strategies*: Understanding of Facebook's placement options (Newsfeed, Stories, Audience Network, etc.) and how to use them effectively. **Analytical Skills**: - *Data Analysis and Reporting*: Ability to interpret metrics such as CTR, CPC, CPM, ROAS, and conversion rates to optimize performance. - *A/B Testing Proficiency*: Experience running tests for ad creatives, audiences, and placements to determine what works best. - *Performance Monitoring*: Consistent tracking of KPIs and actionable insights to improve campaign outcomes. **Creative Skills**: - *Ad Copywriting*: Crafting compelling ad copy that resonates with target audiences and drives action. - *Graphic Design Knowledge*: Basic design skills or experience working with tools like Canva, Photoshop, or Illustrator to create ad visuals. - *Video Editing*: Understanding of short-form video content creation for ads (e.g., Reels and Stories). - *Understanding User Intent*: Creating content that aligns with the user's journey and intent. **Strategic Skills**: - *Audience Research*: Ability to define, segment, and target audiences using Facebook's advanced targeting features. - *Retargeting Strategies*: Experience in setting up retargeting campaigns for lapsed or high-intent users. - *Competitor Analysis*: Researching competitors" ad strategies to identify gaps and opportunities. - *Trend Awareness*: Staying updated on Facebook ad trends, algorithm changes, and best practices. If you have 7-10 years of experience and possess the skills mentioned above, we invite you to join our team as a Media Analyst- Search Arbitrage at our Gurugram, Haryana office. This is a full-time position where you will play a crucial role in driving impactful and effective digital marketing campaigns.,

Role: Meta Specialist Experience: Min 5 Years Location: Hyderabad Mode: Work From Office Timings: 9:30am to 6:30pm Working Days: Mon to Sat About Company We believe true wellness begins from within, and it should last a lifetime. We deliver premium high-performance supplements that nurture your body and support holistic health. Every ingredient is chosen for its proven benefits, ensuring effective formulations crafted with care. Trust Cureforever to be your wellness partner. Role & Responsibilities Plan, execute, and optimize Meta Ads campaigns focused on product sales and conversions. Create effective ad strategies across Facebook, Instagram, and WhatsApp Business to reach target audiences. Analyze campaign performance metrics (CTR, CPC, ROAS, CPA, and conversion rate) and generate actionable insights. Collaborate with sales & marketing teams to design offers, creatives, and campaigns aligned with business goals. Conduct A/B testing on creatives, ad copies, and audience targeting to maximize ROI. Manage ad budgets efficiently to drive revenue growth. Track pixel events, set up custom conversions, and implement retargeting strategies. Stay updated with the latest Meta Ads tools, policies, and e-commerce trends. Provide regular reports and recommendations to management on campaign effectiveness. Requirements : Bachelors degree in marketing, business, or a related field. 5 years of hands-on experience in Meta Ads campaign management with proven sales results. Strong knowledge of Meta Business Suite, Ads Manager, and reporting tools. Demonstrated success in scaling product sales via Meta Ads (e-commerce). Excellent analytical, problem-solving, and communication skills. Creative mindset with the ability to craft compelling ad copies and product pitches. Strong understanding of consumer buying behavior and digital funnels. Interested Candidates please share their CVs at [HIDDEN TEXT]. Show more Show less

Adsparkx is a prominent Global Performance Marketing Agency based in India, dedicated to assisting brands in acquiring high-quality and engaging users worldwide through data-driven decisions since 2014. As innovators, hustlers, and ad-tech experts, our mission is to catalyze disruptive change in the industry by offering empowered and customized digital experiences to consumers and brands. Our diligent workforce operates globally, catering to clients across different time zones, with offices located in Gurgaon, Chandigarh, Singapore, and the US. We prioritize partnerships and have nurtured sustainable relationships with esteemed brands, guiding them to success through services like Affiliate Marketing, Branding, E-commerce, Lead Generation, and Programmatic Media Buying. Having facilitated the success of over 200 brands, our esteemed clientele includes names such as Assurance IQ, Inc, Booking.com, Groupon, and more. If you're looking to revolutionize your brand's game, visit us at https://adsparkx.com/. As a Media Analyst specializing in Search Arbitrage at our Sector 66, Gurugram, Haryana location, you will be responsible for developing, executing, and optimizing high-performance Facebook ad campaigns designed to drive profitable traffic to search arbitrage websites. Your key focus will be on utilizing audience targeting, creative ad strategies, and data-driven decision-making to maximize return on ad spend (ROAS) while ensuring consistent traffic growth and cost efficiency. Your responsibilities will include designing, launching, and managing Facebook ad campaigns tailored for search arbitrage, optimizing ad copy, visuals, and landing pages to enhance click-through rates (CTR) and engagement. You will also monitor campaign performance metrics, analyze results, manage budgets strategically, identify high-value target audiences, conduct A/B testing, stay updated with the latest trends, and analyze competitor strategies to uncover opportunities for improvement. **Requirements And Skills** **Technical Skills** - Proficiency in using Facebook Ads Manager for campaign setup, management, and analysis. - Ability to implement and troubleshoot the Facebook Pixel for tracking conversions and retargeting. - Familiarity with tools like Google Analytics, heatmaps, and third-party ad optimization platforms. - Understanding of Facebook's placement options and how to utilize them effectively. **Analytical Skills** - Interpretation of metrics such as CTR, CPC, CPM, ROAS, and conversion rates to optimize performance. - Experience in running A/B tests for ad creatives, audiences, and placements. - Consistent tracking of KPIs and deriving actionable insights to enhance campaign outcomes. **Creative Skills** - Crafting compelling ad copy that resonates with target audiences and drives action. - Basic design skills or experience working with design tools to create ad visuals. - Understanding of short-form video content creation for ads. - Creating content aligned with the user's journey and intent. **Strategic Skills** - Defining, segmenting, and targeting audiences using advanced targeting features. - Setting up retargeting campaigns for lapsed or high-intent users. - Researching competitors" ad strategies to identify gaps and opportunities. - Staying updated on Facebook ad trends, algorithm changes, and best practices. If you are a seasoned professional with 7-10 years of experience and possess the skills and expertise required for this role, we invite you to join our dynamic team at Adsparkx and play a crucial role in driving the success of our clients through innovative digital marketing strategies.,

You will be responsible for data-driven marketing management, where you will develop and implement analytical frameworks to evaluate all marketing Key Performance Indicators (KPIs) with a special focus on conversion paths and ROI optimization. Additionally, you will conduct detailed evaluations of Paid Search, Performance Max, and Display campaigns to continuously improve their performance. Building and maintaining a complete attribution model to accurately measure soft and hard conversions across different channels and touchpoints will be a key part of your role. You will also develop data-based retargeting frameworks and conduct A/B testing and experimental design to measure success in creatives, landing pages, and conversion elements. Furthermore, you will systematically analyze different industries and positions to derive strategic marketing measures. The ideal candidate should have a Master's degree in Marketing, Business, Statistics, or a related field with strong analytical skills. You should possess a minimum of 5+ years of experience in digital marketing, focusing on data-driven campaign optimization, preferably in the B2B SaaS sector. Advanced knowledge of analytics tools such as Google Analytics 4 and Google Tag Manager, campaign management platforms like Google Ads and Microsoft Ads, and data visualization tools is required. Strong quantitative abilities to analyze complex datasets, identify patterns, and provide actionable recommendations are essential. Moreover, you should have the ability to extract strategic insights from data, translating them into concrete marketing actions with the highest precision in data collection, analysis, and interpretation while maintaining a relentless focus on data quality.,

We are looking for a skilled and data-driven Facebook / Meta Ads Specialist to join our team. The ideal candidate will have hands-on experience in managing and optimizing Facebook/Meta advertising campaigns that drive results. You will be responsible for developing strategies, executing campaigns, and delivering measurable ROI. Key Responsibilities Plan, create, and manage Facebook/Meta ad campaigns across different verticals Conduct audience research and build effective targeting strategies Optimize campaigns for performance, budget utilization, and ROI Monitor and analyze campaign performance metrics, preparing regular reports Test creatives, copy, and audiences to identify high-performing strategies Collaborate with content, design, and marketing teams for campaign alignment Stay updated with Meta Ads platform changes, policies, and new features Required Skills & Qualifications 25 years of proven experience managing Facebook/Meta ad campaigns Strong understanding of campaign setup, optimization, and reporting Hands-on experience with Ads Manager, Power Editor, and related tools Knowledge of tracking pixels, custom audiences, and retargeting strategies Analytical mindset with strong problem-solving skills Excellent communication and collaboration abilities Good to Have Experience with other paid platforms (Google Ads, LinkedIn Ads, etc.) Familiarity with eCommerce, lead generation, or performance marketing campaigns Certification in Meta Ads (preferred but not mandatory) About Us: Were an international team that specialize in building technology products & then helping brands grow with multi-channel demand generation marketing. We have in-house experience working for Fortune companies, e-commerce brands, technology SaaS companies & VC-funded startups. We have assisted over a dozen billion-dollar companies with consulting, technology, operations, and digital agency capabilities in managing their unique brand online. We have a fun and friendly work culture that also encourages employees personally and professionally. EbizON has many values that are important to our success as a company: integrity, creativity, innovation, mindfulness and teamwork. We thrive on the idea of making life better for people by providing them with peace of mind. The people here love what they do because everyone from management all way down understands how much it means living up close-to someones' ideals which allows every day feel less stressful knowing each person has somebody cheering him. Equal Opportunity Employer: EbizON is committed to providing equal opportunity for all employees, and we will consider any qualified applicant without regard to race or other prohibited characteristics. Flexible Timings: Flexible working hours are the new normal. We at EbizON believe giving employees freedom to choose when to work, how to work. It helps them thrive and also balance their life better. Global Clients Exposure: Our goal is to provide excellent customer service and we want our employees to work closely with clients from around the world. That&aposs why you&aposll find us working closely with clients from around the world through Microsoft Teams, Zoom and other video conferencing tools. Retreats & Celebrations: With annual retreats, quarterly town halls and festive celebrations we have a lot of opportunities to get together. Powered by JazzHR S6v6GezXzA Show more Show less

We are looking for a skilled and data-driven Facebook / Meta Ads Specialist to join our team. The ideal candidate will have hands-on experience in managing and optimizing Facebook/Meta advertising campaigns that drive results. You will be responsible for developing strategies, executing campaigns, and delivering measurable ROI. Key Responsibilities Plan, create, and manage Facebook/Meta ad campaigns across different verticals Conduct audience research and build effective targeting strategies Optimize campaigns for performance, budget utilization, and ROI Monitor and analyze campaign performance metrics, preparing regular reports Test creatives, copy, and audiences to identify high-performing strategies Collaborate with content, design, and marketing teams for campaign alignment Stay updated with Meta Ads platform changes, policies, and new features Required Skills & Qualifications 25 years of proven experience managing Facebook/Meta ad campaigns Strong understanding of campaign setup, optimization, and reporting Hands-on experience with Ads Manager, Power Editor, and related tools Knowledge of tracking pixels, custom audiences, and retargeting strategies Analytical mindset with strong problem-solving skills Excellent communication and collaboration abilities Good to Have Experience with other paid platforms (Google Ads, LinkedIn Ads, etc.) Familiarity with eCommerce, lead generation, or performance marketing campaigns Certification in Meta Ads (preferred but not mandatory) About Us: Were an international team that specialize in building technology products & then helping brands grow with multi-channel demand generation marketing. We have in-house experience working for Fortune companies, e-commerce brands, technology SaaS companies & VC-funded startups. We have assisted over a dozen billion-dollar companies with consulting, technology, operations, and digital agency capabilities in managing their unique brand online. We have a fun and friendly work culture that also encourages employees personally and professionally. EbizON has many values that are important to our success as a company: integrity, creativity, innovation, mindfulness and teamwork. We thrive on the idea of making life better for people by providing them with peace of mind. The people here love what they do because everyone from management all way down understands how much it means living up close-to someones' ideals which allows every day feel less stressful knowing each person has somebody cheering him. Equal Opportunity Employer: EbizON is committed to providing equal opportunity for all employees, and we will consider any qualified applicant without regard to race or other prohibited characteristics. Flexible Timings: Flexible working hours are the new normal. We at EbizON believe giving employees freedom to choose when to work, how to work. It helps them thrive and also balance their life better. Global Clients Exposure: Our goal is to provide excellent customer service and we want our employees to work closely with clients from around the world. That&aposs why you&aposll find us working closely with clients from around the world through Microsoft Teams, Zoom and other video conferencing tools. Retreats & Celebrations: With annual retreats, quarterly town halls and festive celebrations we have a lot of opportunities to get together. Powered by JazzHR IW0g28Xgd2 Show more Show less

We are looking for a skilled and data-driven Facebook / Meta Ads Specialist to join our team. The ideal candidate will have hands-on experience in managing and optimizing Facebook/Meta advertising campaigns that drive results. You will be responsible for developing strategies, executing campaigns, and delivering measurable ROI. Key Responsibilities Plan, create, and manage Facebook/Meta ad campaigns across different verticals Conduct audience research and build effective targeting strategies Optimize campaigns for performance, budget utilization, and ROI Monitor and analyze campaign performance metrics, preparing regular reports Test creatives, copy, and audiences to identify high-performing strategies Collaborate with content, design, and marketing teams for campaign alignment Stay updated with Meta Ads platform changes, policies, and new features Required Skills & Qualifications 25 years of proven experience managing Facebook/Meta ad campaigns Strong understanding of campaign setup, optimization, and reporting Hands-on experience with Ads Manager, Power Editor, and related tools Knowledge of tracking pixels, custom audiences, and retargeting strategies Analytical mindset with strong problem-solving skills Excellent communication and collaboration abilities Good to Have Experience with other paid platforms (Google Ads, LinkedIn Ads, etc.) Familiarity with eCommerce, lead generation, or performance marketing campaigns Certification in Meta Ads (preferred but not mandatory) About Us: Were an international team that specialize in building technology products & then helping brands grow with multi-channel demand generation marketing. We have in-house experience working for Fortune companies, e-commerce brands, technology SaaS companies & VC-funded startups. We have assisted over a dozen billion-dollar companies with consulting, technology, operations, and digital agency capabilities in managing their unique brand online. We have a fun and friendly work culture that also encourages employees personally and professionally. EbizON has many values that are important to our success as a company: integrity, creativity, innovation, mindfulness and teamwork. We thrive on the idea of making life better for people by providing them with peace of mind. The people here love what they do because everyone from management all way down understands how much it means living up close-to someones' ideals which allows every day feel less stressful knowing each person has somebody cheering him. Equal Opportunity Employer: EbizON is committed to providing equal opportunity for all employees, and we will consider any qualified applicant without regard to race or other prohibited characteristics. Flexible Timings: Flexible working hours are the new normal. We at EbizON believe giving employees freedom to choose when to work, how to work. It helps them thrive and also balance their life better. Global Clients Exposure: Our goal is to provide excellent customer service and we want our employees to work closely with clients from around the world. That&aposs why you&aposll find us working closely with clients from around the world through Microsoft Teams, Zoom and other video conferencing tools. Retreats & Celebrations: With annual retreats, quarterly town halls and festive celebrations we have a lot of opportunities to get together. Powered by JazzHR rMdToPNdkb Show more Show less

We are looking for a skilled and data-driven Facebook / Meta Ads Specialist to join our team. The ideal candidate will have hands-on experience in managing and optimizing Facebook/Meta advertising campaigns that drive results. You will be responsible for developing strategies, executing campaigns, and delivering measurable ROI. Key Responsibilities Plan, create, and manage Facebook/Meta ad campaigns across different verticals Conduct audience research and build effective targeting strategies Optimize campaigns for performance, budget utilization, and ROI Monitor and analyze campaign performance metrics, preparing regular reports Test creatives, copy, and audiences to identify high-performing strategies Collaborate with content, design, and marketing teams for campaign alignment Stay updated with Meta Ads platform changes, policies, and new features Required Skills & Qualifications 25 years of proven experience managing Facebook/Meta ad campaigns Strong understanding of campaign setup, optimization, and reporting Hands-on experience with Ads Manager, Power Editor, and related tools Knowledge of tracking pixels, custom audiences, and retargeting strategies Analytical mindset with strong problem-solving skills Excellent communication and collaboration abilities Good to Have Experience with other paid platforms (Google Ads, LinkedIn Ads, etc.) Familiarity with eCommerce, lead generation, or performance marketing campaigns Certification in Meta Ads (preferred but not mandatory) Powered by JazzHR fVIIEbZFJl Show more Show less

We are looking for a skilled and data-driven Facebook / Meta Ads Specialist to join our team. The ideal candidate will have hands-on experience in managing and optimizing Facebook/Meta advertising campaigns that drive results. You will be responsible for developing strategies, executing campaigns, and delivering measurable ROI. Key Responsibilities Plan, create, and manage Facebook/Meta ad campaigns across different verticals Conduct audience research and build effective targeting strategies Optimize campaigns for performance, budget utilization, and ROI Monitor and analyze campaign performance metrics, preparing regular reports Test creatives, copy, and audiences to identify high-performing strategies Collaborate with content, design, and marketing teams for campaign alignment Stay updated with Meta Ads platform changes, policies, and new features Required Skills & Qualifications 25 years of proven experience managing Facebook/Meta ad campaigns Strong understanding of campaign setup, optimization, and reporting Hands-on experience with Ads Manager, Power Editor, and related tools Knowledge of tracking pixels, custom audiences, and retargeting strategies Analytical mindset with strong problem-solving skills Excellent communication and collaboration abilities Good to Have Experience with other paid platforms (Google Ads, LinkedIn Ads, etc.) Familiarity with eCommerce, lead generation, or performance marketing campaigns Certification in Meta Ads (preferred but not mandatory) Powered by JazzHR 2L8jW3jDIc Show more Show less

The Digital Marketing Specialist with LiveRamp Experience will be responsible for managing data onboarding and audience activation using LiveRamp. You will plan, execute, and optimize digital marketing campaigns across various platforms such as Google Ads, social media, and programmatic channels. Collaboration with data and analytics teams to segment and target audiences effectively will be a key part of your role. Additionally, you will integrate LiveRamp workflows with CRM, DMP, and marketing platforms, ensuring seamless operations. Monitoring and reporting campaign performance, along with making data-driven recommendations, will be crucial for success in this position. Ensuring compliance with data privacy regulations such as GDPR and CCPA will be an essential aspect of your responsibilities. Conducting A/B testing and optimizing creatives, targeting, and bidding strategies will be part of your routine tasks. It is important to stay updated on LiveRamp features, digital advertising trends, and emerging martech tools to enhance campaign performance continuously. The ideal candidate should have proven experience in digital marketing with hands-on LiveRamp usage. A strong knowledge of data onboarding, audience matching, and identity resolution is necessary for this role. Experience with Google Ads, Facebook Ads Manager, and programmatic DSPs will be beneficial. Understanding customer segmentation and retargeting strategies is crucial. Familiarity with marketing analytics tools like Google Analytics and Adobe Analytics is required. Strong analytical and problem-solving skills, along with excellent communication and collaboration abilities, are essential for success in this role. Nice to have qualifications include experience with DMPs/CDPs such as Adobe Audience Manager and Salesforce, knowledge of SQL for data queries, and familiarity with API integrations for audience data transfer. This is a full-time position that requires in-person work.,

Job Description Campaign Strategy & Planning Develop comprehensive media strategies tailored to e-commerce objectives. Allocate and forecast media budgets to maximize returns. Optimize media mix across channels (e.g., search, social, display) to ensure efficiency and impact. Campaign Execution & Management Lead ad campaign launches, ensuring smooth execution across platforms. Oversee ad account management, ensuring compliance and best practices. Conduct creative testing and iteration to improve ad performance continuously. Optimization & Performance Analysis Optimize campaigns in real-time to meet performance benchmarks (CPC, ROAS, CPA). Leverage audience segmentation and retargeting strategies to drive conversions. Data Reporting & Insights Prepare detailed performance reports and analytics for internal and external stakeholders. Use data-driven insights to inform and refine media strategies. Requirements Proven experience in media buying, specifically within the e-commerce sector. Strong understanding of various digital platforms, including Google Ads, Meta, and programmatic channels. Expertise in budget allocation, campaign optimization, and performance analysis. Ability to work with cross-functional teams and adapt to a fast-paced environment. Business Model: Drop shipping (Ecommerce) Industry: Ecommerce Benefits Flexible working hours Variable/Incentive Component in addition to Fixed Package 5 - Days working culture Health Insurance Benefits Tenure Recognition and Awards Leave Benefits as per Milestones Performance Linked Growth Opportunities Out of Term Appraisals check(event) ; career-website-detail-template-2 => apply(record.id,meta)" mousedown="lyte-button => check(event)" final-style="background-color:#6875E2;border-color:#6875E2;color:white;" final-class="lyte-button lyteBackgroundColorBtn lyteSuccess" lyte-rendered=""> Show more Show less

As a Google Ads Specialist at Cureka, you will play a crucial role in managing and optimizing our Google Ads campaigns to drive customer acquisition and revenue growth. Your responsibilities will include planning, executing, and optimizing various types of Google Ads such as Search, Shopping, Display, and YouTube Ads. You will be tasked with identifying high-intent keywords, managing bids effectively, and optimizing Cost Per Acquisition (CPA) to ensure high ROI while scaling campaigns effectively. Collaborating with the design team, you will develop compelling ad copies, create impactful creatives, and conduct A/B testing to enhance campaign performance. Working closely with the development team, you will also ensure that landing pages are optimized for conversions. Monitoring campaign performance using tools like Google Analytics and Google Ads Dashboard, you will track key metrics to meet ROI targets and allocate budgets efficiently across campaigns. Your role will involve staying updated with industry trends, competitor strategies, and Google algorithm changes to drive continuous improvement. Implementing data-driven experiments and collaborating with cross-functional teams, including SEO, content, and product teams, will be essential to align paid efforts with overall marketing goals. The ideal candidate should have 2-5 years of experience in managing Google Ads for e-commerce brands, expertise in various Google Ads campaigns, a strong understanding of Google Merchant Center, and hands-on experience with Google Analytics and conversion tracking. Proficiency in keyword research, bid strategies, and audience segmentation is required, along with a data-driven mindset for A/B testing and performance analysis. Strong analytical skills, familiarity with Meta Ads, and experience in the healthcare or wellness industry would be advantageous. Joining Cureka offers you the opportunity to be a key part of a growing e-commerce brand in the healthcare space, working in a data-driven and high-performance environment with competitive salary and performance-based incentives. This is a full-time position with benefits such as Provident Fund, Day shift schedule, Yearly bonus, and in-person work location.,

Adsparkx is a leading Global Performance Marketing Agency headquartered in India, empowering brands since 2014 by assisting them in acquiring high-quality and engaging users globally through data-driven decisions. The team at Adsparkx comprises of innovators, hustlers, and ad-tech experts who aim to bring about disruptive change in the industry by delivering empowered and customized digital experiences to consumers and brands. With a diligent workforce, Adsparkx operates globally and has offices in Gurgaon, Chandigarh, Singapore, and the US, providing services such as Affiliate Marketing, Branding, E-commerce, Lead Generation, and Programmatic Media Buying. The agency values partnerships and has sustained relationships with renowned brands like Assurance IQ, Inc, Booking.com, and Groupon, having guided over 200 brands towards success. If you are seeking to revolutionize your brand's game, you can explore more about Adsparkx at their website - https://adsparkx.com As a Media Analyst specializing in Search Arbitrage, you will be based in Sector 66, Gurugram, Haryana, working full-time with 7-10 years of experience. Your primary objective will be to craft, execute, and optimize high-performance Facebook ad campaigns designed to drive profitable traffic to search arbitrage websites. This role emphasizes utilizing audience targeting, creative ad strategies, and data-driven decision-making to enhance return on ad spend (ROAS) while ensuring consistent traffic growth and cost-efficiency. Key Responsibilities: - Campaign Development and Management: Design, launch, and oversee Facebook ad campaigns tailored for search arbitrage, optimizing ad copy, visuals, and landing pages to enhance click-through rates (CTR) and engagement. - Performance Analysis and Reporting: Monitor campaign performance metrics (CTR, CPC, ROI), utilizing Facebook Ads Manager and analytics tools to track results and make data-driven adjustments. - Cost Management and ROI Optimization: Strategically manage budgets to achieve high ROAS, reducing CPC while upholding traffic volume and quality. - Audience Research and Segmentation: Identify high-value target audiences using advanced targeting features, testing and refining audience segments based on performance. - A/B Testing: Conduct experiments with different ad creative, placements, and targeting strategies to refine campaigns for improved outcomes. - Trend Monitoring and Competitor Analysis: Stay abreast of the latest Facebook ad trends and search arbitrage practices, analyzing competitor strategies to identify opportunities. Requirements and Skills: Technical Skills: - Proficiency in Facebook Ads Manager for campaign setup, management, and analysis. - Ability to implement and troubleshoot the Facebook Pixel for tracking conversions and retargeting. - Familiarity with tools like Google Analytics, heatmaps, and third-party ad optimization platforms. - Understanding of Facebook's ad placement options and effective utilization. Analytical Skills: - Interpretation of metrics such as CTR, CPC, CPM, ROAS, and conversion rates to optimize performance. - Experience in A/B testing for ad creatives, audiences, and placements to determine effective strategies. - Consistent tracking of KPIs and deriving actionable insights for campaign enhancement. Creative Skills: - Crafting compelling ad copy that resonates with target audiences. - Basic design skills or experience in tools like Canva, Photoshop, or Illustrator for ad visuals. - Understanding of short-form video content creation for ads and aligning content with user intent. Strategic Skills: - Defining, segmenting, and targeting audiences using advanced features. - Setting up retargeting campaigns for lapsed or high-intent users. - Researching competitor ad strategies and staying updated on industry trends and best practices.,

The Marketing Manager position in Chennai, India, within the Real Estate industry requires a candidate with at least 7 years of experience, preferably in real estate marketing. As a Marketing Manager, you will be responsible for leading marketing initiatives across various real estate verticals including commercial, industrial, warehousing, residential, and land acquisition. Your role will involve brand building, lead generation, and integrated campaign management, requiring a combination of strategic thinking, client engagement, and cross-functional collaboration. Your key responsibilities will include developing and executing integrated marketing strategies aligned with business goals, strengthening brand positioning, leading campaigns across various channels such as digital, print, outdoor media, and events, managing key accounts particularly in the industrial and warehousing segments, planning and executing promotional events and client engagement activities, ensuring compliance with regulatory standards, monitoring campaign performance, and collaborating with internal teams and external agencies. To qualify for this role, you should have a Bachelor's or Master's degree in Marketing, Business Administration, or a related field, along with 7+ years of real estate marketing experience. Additionally, you should have a proven track record in multi-channel marketing, brand strategy, and lead generation, a strong understanding of Chennai's real estate market and buyer personas, proficiency in CRM systems, analytics tools, and MS Office, excellent communication, negotiation, and project management skills, as well as a blend of creative thinking and data-driven decision-making. Preferred qualifications for this role include experience managing large-scale commercial/industrial portfolios, knowledge of digital performance marketing strategies, lead nurturing, and retargeting, as well as familiarity with land acquisition procedures, zoning laws, and regulatory frameworks.,

As a Funnel Engineer at MALEX, a performance-driven digital marketing agency specializing in lead generation and sales automation, your primary responsibility will be to design, optimize, and automate high-converting sales funnels to drive business growth. You will play a crucial role in designing, building, and enhancing marketing funnels for lead generation and sales conversions. Additionally, you will be tasked with setting up and integrating funnel tools such as ClickFunnels, GoHighLevel (GHL), and WordPress, implementing A/B testing to enhance funnel performance, and configuring email automation, landing pages, and CRM integrations. Collaboration with the marketing team to align funnel strategies with paid ad campaigns will also be a key aspect of this role. The ideal candidate for this position should possess a minimum of 2 years of experience in funnel building, sales automation, or conversion rate optimization (CRO). Strong English communication skills, both written and verbal, are essential. Proficiency in GoHighLevel (GHL), Zapier, and CRM automation is required, along with experience in UTM tracking, pixel implementation, and retargeting strategies. Familiarity with website development, particularly WordPress, and the ability to create high-converting landing pages and sales pages are also important. Strong analytical skills are necessary to measure and optimize funnel performance. Preferred skills for this role include experience with email automation tools such as ActiveCampaign, Mailchimp, or GHL, as well as familiarity with performance marketing funnels and optimization techniques. To apply for this position, please submit your updated CV to charvi.jain@malex.digital and complete the application form at https://wkf.ms/4inu6JX.,