Junior Performance Marketing

Role Overview: As a Media Buyer at Exly, you will be responsible for managing Meta (Facebook/Instagram) and Google Ads campaigns to drive performance-based results. You will have the opportunity to work with cutting-edge solutions in the Software-as-a-Service (SaaS) industry and empower knowledge entrepreneurs to achieve their business goals efficiently. Key Responsibilities: - Plan, execute, and optimize Meta and Google Ads campaigns to achieve client objectives and KPIs. - Manage and optimize 6 to 7 figure ad budgets, ensuring consistent CPLs and CACs. - Leverage your understanding of digital marketing funnels to create strategies that drive leads, conversions, and sales. - Continuously monitor, analyze, and adjust campaigns for optimal performance through A/B testing, audience segmentation, bidding strategies, and creative development. - Maintain strong client relationships by providing regular updates, insights, and reports, and offering strategic recommendations based on data-driven insights. - Collaborate with creative, analytics, and strategy teams to ensure alignment and optimization of all campaign elements. - Provide detailed performance reports with actionable insights to clients and internal stakeholders. - Stay updated with the latest trends, tools, and best practices in digital media buying, particularly within Meta and Google Ads platforms. Qualifications: - 1-2 years of media buying experience in an agency environment with a proven track record of managing seven-figure ad budgets. - Extensive hands-on experience with Meta (Facebook/Instagram) Ads and Google Ads (Search, Display, YouTube, etc.). - Strong analytical abilities, technical knowledge of Business Manager functionalities, and understanding of marketing funnels. - Excellent communication skills, attention to detail, problem-solving abilities, and experience working in an agency environment. Desired Skills: - Knowledge of paid social, display advertising, and retargeting strategies on Meta and Google platforms. - Understanding of conversion tracking, attribution models, and reporting. - Proficiency in Excel/Google Sheets for campaign tracking and reporting. - Ability to stay organized and prioritize tasks in a fast-paced environment. Please note that the company, Exly, is an all-in-one business platform built for knowledge entrepreneurs and is backed by Y-Combinator and top VC funds in India.,