Senior Media Analyst

Role Overview: Adsparkx is seeking a Media Analyst for Search Arbitrage to develop, execute, and optimize high-performance Facebook ad campaigns aimed at driving profitable traffic to search arbitrage websites. As a Media Analyst, your role will focus on leveraging audience targeting, creative ad strategies, and data-driven decision-making to maximize return on ad spend (ROAS) while ensuring consistent traffic growth and cost efficiency. Key Responsibilities: - Campaign Development and Management: Design, launch, and manage Facebook ad campaigns tailored for search arbitrage. Optimize ad copy, visuals, and landing pages to improve click-through rates (CTR) and engagement. - Performance Analysis and Reporting: Monitor campaign performance metrics (CTR, CPC, ROI). Use Facebook Ads Manager and analytics tools to track results and make data-driven adjustments. - Cost Management and ROI Optimization: Strategically manage budgets to achieve high ROAS. Reduce CPC while maintaining traffic volume and quality. - Audience Research and Segmentation: Identify high-value target audiences using Facebook's advanced targeting features. Test and refine audience segments based on performance. - A/B Testing: Run experiments with different ad creative, placements, and targeting strategies. Implement insights to refine campaigns for better outcomes. - Trend Monitoring and Competitor Analysis: Stay updated with the latest Facebook ad trends and search arbitrage practices. Analyze competitor strategies to identify opportunities. Qualifications Required: - Technical Skills - Facebook Ads Manager Expertise: Proficiency in using Facebook Ads Manager for setting up, managing, and analyzing campaigns. - Pixel Setup and Management: Ability to implement and troubleshoot the Facebook Pixel for tracking conversions and retargeting. - Campaign Optimization Tools: Familiarity with tools like Google Analytics, heatmaps, and third-party ad optimization platforms. - Ad Placement Strategies: Understanding of Facebook's placement options (Newsfeed, Stories, Audience Network, etc.) and how to use them effectively. - Analytical Skills - Data Analysis and Reporting: Ability to interpret metrics such as CTR, CPC, CPM, ROAS, and conversion rates to optimize performance. - A/B Testing Proficiency: Experience running tests for ad creatives, audiences, and placements to determine what works best. - Performance Monitoring: Consistent tracking of KPIs and actionable insights to improve campaign outcomes. - Creative Skills - Ad Copywriting: Crafting compelling ad copy that resonates with target audiences and drives action. - Graphic Design Knowledge: Basic design skills or experience working with tools like Canva, Photoshop, or Illustrator to create ad visuals. - Video Editing: Understanding of short-form video content creation for ads (e.g., Reels and Stories). - Understanding User Intent: Creating content that aligns with the user's journey and intent. - Strategic Skills - Audience Research: Ability to define, segment, and target audiences using Facebook's advanced targeting features. - Retargeting Strategies: Experience in setting up retargeting campaigns for lapsed or high-intent users. - Competitor Analysis: Researching competitors" ad strategies to identify gaps and opportunities. - Trend Awareness: Staying updated on Facebook ad trends, algorithm changes, and best practices.,