Growth Marketing Manager

About Company:

VeeFly is an AI-powered ad-tech platform that helps creators and businesses grow their YouTube channels by reaching the right audience with precision. We are redefining how digital growth happens through data-driven insights, automation, and creativity. Our vibrant team blends marketing, analytics, and innovation to empower creators and brands across the globe.

Link

www.veefly.com

Job Summary:

Growth Marketing Manager

In this role, you'll be responsible for strategizing, executing, and optimizing digital campaigns across multiple platforms including Google Ads, Meta, LinkedIn, and programmatic networks.

You will lead the growth marketing roadmap for VeeFly, own the paid media budget, and work cross-functionally with Brand, Growth, Product, and Sales teams to maximize ROI and accelerate business growth.

Key Responsibilities:

Campaign Planning & Execution

• Develop and execute full-funnel paid media strategies across

  Google Ads, Meta, LinkedIn, programmatic

  , and other relevant platforms.
• Build and optimize campaigns for multiple objectives awareness, engagement, lead generation, and conversions.
• Manage end-to-end campaign operations including ad setup, keyword research, audience segmentation, bidding, and optimization.

Performance Optimization & Analytics

• Track, measure, and analyze campaign performance using tools like

  Google Analytics, Tag Manager, and platform dashboards

  .
• Continuously optimize for KPIs such as

  CAC, ROAS, CTR, CPL, conversion rates

  , and funnel efficiency.
• Design and implement

  A/B tests

  , creative experiments, and landing page optimizations to improve performance.
• Ensure accurate

  tracking, attribution, and reporting

  through analytics integrations and pixel management.

Cross-Functional Collaboration

• Partner with

  Brand, Product, and Growth teams

  to align campaigns with business goals and creative messaging.
• Collaborate with designers, copywriters, and developers to deliver impactful ad creatives and landing experiences.
• Work closely with the

  Sales team

  to understand product offerings and design effective program pitches.
• Address challenges and concerns of the Sales team by providing actionable insights and campaign learnings.

Innovation & Growth

• Identify and scale

  new acquisition channels, ad formats, and growth hacks

  to maintain a competitive edge.
• Explore automation and AI-driven tools for better campaign management and decision-making.
• Develop and maintain structured

  playbooks and best practices

  for performance marketing excellence.

Required Skills & Competencies

• Proven expertise in

  Google Ads, Meta Ads, LinkedIn Ads

  , and

  Programmatic advertising

  .
• Hands-on experience with

  marketing automation, conversion tracking, and attribution modeling

  .
• Advanced analytical skills with a strong grasp of

  data interpretation, dashboards, and ROI measurement

  .
• Solid understanding of

  audience segmentation, targeting, and retargeting strategies

  .
• Strong project management skills with the ability to handle

  large budgets and multi-channel campaigns

  .
• Proficiency in

  A/B testing, funnel optimization, and landing page experimentation

  .
• Excellent communication and presentation skills to convey insights and results clearly.

Qualifications

• B.Tech / MBA

  from a

  Tier 1 or Tier 2 institute

  .

• 47 years

  of hands-on experience in

  Performance Marketing

  , ideally within a

  high-growth startup, digital agency, or SaaS-based environment

  .
• Demonstrated success in scaling paid campaigns and achieving strong ROI across multiple platforms.

To apply share your resume at [HIDDEN TEXT]