Marketing Analytics Manager - Digital Marketing (B2B SaaS)

As an experienced marketing professional, your role will involve developing and implementing analytical frameworks to evaluate all marketing KPIs with a special focus on conversion paths and ROI optimization. You will be responsible for detailed evaluation of Paid Search, Performance Max, and Display campaigns, with in-depth analysis of metrics for continuous performance improvement. Your expertise will be crucial in building and maintaining a complete attribution model to accurately measure soft and hard conversions across different channels and touchpoints. Additionally, you will be developing data-based retargeting frameworks with clear segmentation of target groups based on user behavior and conversion probability. Your role will also include developing statistically valid tests for creatives, landing pages, and conversion elements, along with conducting systematic industry and competitive analysis to drive strategic marketing measures. Qualifications required for this role include: - Master's degree in Marketing, Business, Statistics, or a related field with demonstrable analytical skills. - Minimum 5+ years of experience in digital marketing with a clear focus on data-driven campaign optimization, preferably in the B2B SaaS sector. - Advanced knowledge of analytics tools (Google Analytics 4, Google Tag Manager), campaign management platforms (Google Ads, Microsoft Ads), and data visualization tools. - Outstanding quantitative abilities to analyze complex datasets, identify patterns, and derive actionable recommendations. - Ability to extract strategic insights from numbers and trends and translate them into concrete marketing actions. - Highest precision in data collection, analysis, and interpretation with a relentless focus on data quality. If you are looking for a challenging role where you can leverage your expertise in data-driven marketing management and strategic analysis, this position could be the perfect fit for you.,