Marketing Analytics Manager - Digital Marketing (B2B SaaS)

Job Description

Responsibilities Data-Driven Marketing Management: Develop and implement analytical frameworks to evaluate all marketing KPIs with special focus on conversion paths and ROI optimization. Campaign Analysis and Optimization: Detailed evaluation of Paid Search, Performance Max, and Display campaigns with in-depth analysis of metrics for continuous performance improvement. Conversion Tracking and Attribution: Build and maintain a complete attribution model to accurately measure soft and hard conversions across different channels and touchpoints. Retargeting Strategies: Develop data-based retargeting frameworks with clear segmentation of target groups based on user behavior and conversion probability. A/B Testing and Experimental Design: Develop statistically valid tests for creatives, landing pages, and conversion elements with clear methodology for measuring success. Industry and Competitive Analysis: Systematically analyze different industries and positions to derive strategic marketing measures. Desired Candidate Profile Education: Master's degree in Marketing, Business, Statistics, or a related field with demonstrable analytical skills. Experience: Minimum 5+ years of experience in digital marketing with a clear focus on data-driven campaign optimization, preferably in the B2B SaaS sector. Technical Skills: Advanced knowledge of analytics tools (Google Analytics 4, Google Tag Manager), campaign management platforms (Google Ads, Microsoft Ads), and data visualization tools. Analytical Expertise: Outstanding quantitative abilities to analyze complex datasets, identify patterns, and derive actionable recommendations. Strategic Thinking: Ability to extract strategic insights from numbers and trends and translate them into concrete marketing actions. Accuracy: Highest precision in data collection, analysis, and interpretation with a relentless focus on data quality. Back Show more Show less