Marketing Analytics Manager - Digital Marketing (B2B SaaS)

Role Overview: You will be responsible for developing and implementing analytical frameworks for data-driven marketing management. Your main focus will be on evaluating marketing KPIs, conversion paths, and optimizing ROI. Additionally, you will analyze and optimize various campaigns, build attribution models, develop retargeting strategies, conduct A/B testing, and perform industry and competitive analysis. Key Responsibilities: - Develop and implement analytical frameworks for data-driven marketing management - Evaluate marketing KPIs, conversion paths, and optimize ROI - Analyze Paid Search, Performance Max, and Display campaigns for continuous performance improvement - Build and maintain attribution models to measure conversions across channels - Develop retargeting strategies based on user behavior and conversion probability - Conduct A/B testing for creatives, landing pages, and conversion elements - Perform industry and competitive analysis to derive strategic marketing measures Qualifications Required: - Master's degree in Marketing, Business, Statistics, or a related field - Minimum 5+ years of experience in digital marketing, preferably in the B2B SaaS sector - Advanced knowledge of analytics tools (Google Analytics 4, Google Tag Manager), campaign management platforms (Google Ads, Microsoft Ads), and data visualization tools - Strong analytical skills with the ability to analyze complex datasets and derive actionable recommendations - Strategic thinking skills to translate insights into concrete marketing actions - High precision in data collection, analysis, and interpretation with a focus on data quality (Note: There are no additional details of the company mentioned in the job description.) Role Overview: You will be responsible for developing and implementing analytical frameworks for data-driven marketing management. Your main focus will be on evaluating marketing KPIs, conversion paths, and optimizing ROI. Additionally, you will analyze and optimize various campaigns, build attribution models, develop retargeting strategies, conduct A/B testing, and perform industry and competitive analysis. Key Responsibilities: - Develop and implement analytical frameworks for data-driven marketing management - Evaluate marketing KPIs, conversion paths, and optimize ROI - Analyze Paid Search, Performance Max, and Display campaigns for continuous performance improvement - Build and maintain attribution models to measure conversions across channels - Develop retargeting strategies based on user behavior and conversion probability - Conduct A/B testing for creatives, landing pages, and conversion elements - Perform industry and competitive analysis to derive strategic marketing measures Qualifications Required: - Master's degree in Marketing, Business, Statistics, or a related field - Minimum 5+ years of experience in digital marketing, preferably in the B2B SaaS sector - Advanced knowledge of analytics tools (Google Analytics 4, Google Tag Manager), campaign management platforms (Google Ads, Microsoft Ads), and data visualization tools - Strong analytical skills with the ability to analyze complex datasets and derive actionable recommendations - Strategic thinking skills to translate insights into concrete marketing actions - High precision in data collection, analysis, and interpretation with a focus on data quality (Note: There are no additional details of the company mentioned in the job description.)