Digital Marketing Executive

Immediate Hiring | 3-5 Years of Experience

KEY ACCOUNTABILITIES

• Manage and drive customer acquisition & retention across digital channels (social, search, affiliate, display, ad network, programmatic)
• Develop and manage short and long-term budgeting to achieve objectives
• Run A/B tests across campaigns/channels to identify key levers of growth
• Develop audience targeting strategy, placement strategy, KPI strategies, messaging strategy, retargeting strategies, budgeting forecasting, and spending strategies
• Optimize our marketing automation and lead nurturing processes, including email, landing pages, content, and social channels
• Convert site traffic through calls to action, landing pages, and lead-generation content
• Manage both on-page and off-page SEO
• Ensure our websites convey brand and product stories, reflect best practices, provide users with an intuitive experience and actively move visitors through the appropriate funnels to drive conversion
• Maintain all brand websites, ensuring desired updates are implemented
• Ensure new brand and product stories are developed and implemented
• Lead the strategic development of content that actively engages all personas and increases site visibility
• Monitor and optimize all aspects of the brand websites
• Oversee the development, implementation and analysis of all paid campaigns
• Manage budget and resources for all areas of responsibility for digital
• Drive operational productivity by optimizing marketing resources and streamlining processes
• Sustain a culture that nurtures innovation, problem-solving, collaboration, and accountability

Skills And Values

• The ideal candidate will embody the defining characteristics of the brand: engaging, gracious, resourceful, loyal, and principled. Strong leadership, project management, collaboration, and enthusiasm are essential. Experience at a marketing consultancy is preferred.

Additional requirements include:

• Creativity and innovation in approaching business opportunities and challenges
• Problem-solving based on thorough analysis, experience, and instincts
• Entrepreneurial spirit and desire to learn all aspects of the business
• Enthusiasm for taking on new projects
• Positive and helpful attitude
• Ability to create processes that drive efficiency
• Ability to drive projects to completion
• Client-service orientation
• Exceptional communications skills
• Appreciation of style and design
• Honesty and integrity

Experience: minimum of 3-5 years of digital marketing. Preferably Marketing Consultancy.

Manage and drive customer acquisition & retention across digital channels (social, search, affiliate, display, ad network, programmatic)

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• Education

Full-time