Global Media Strategist - India Salesforce, Inc.

8.0 - 12.0 years

0 Lacs

karnataka

On-site

As a Global Media Strategist, you will be responsible for managing the paid media strategy and delivery for Salesforce's Paid Media Campaigns in the India market. Your primary focus will be on driving engagement and pipeline growth through effective and efficient paid media programs. You will work closely with the APAC Global Media Strategy team to support a scalable global paid media model, serving as a regional hub of media expertise, thought leadership, and innovation. In this role, you will be based at Salesforce's Bangalore office with an expected in-office time of a minimum of 2-3 days per week. Your responsibilities will include digital media planning and buying, developing media briefs, media agency briefing and plan approval, delivering media channel plans, defining audience targeting and messaging strategy, budget allocation and forecasting, media delivery oversight, performance tracking and optimization, reporting and insights, innovation, testing and learning, as well as cross-team collaboration. To be successful in this role, you should have at least 8+ years of professional experience in performance marketing or general online/digital marketing, preferably in the B2B industry. You should have experience managing budgets of various sizes and possess strong media planning skills across different channels. Additionally, you should be a strategic thinker with a passion for driving results, able to thrive in a fast-paced environment, and have excellent analytical and problem-solving skills. You should also have a proven track record of building strong relationships with stakeholders, excellent organizational and people skills, and proficiency in tools such as Salesforce, Google Analytics, Tableau, Excel, and/or Google Sheets. Experience in managing vendors and media agencies will be beneficial for this role. Overall, as a Global Media Strategist at Salesforce, you will play a crucial role in driving the performance and growth of paid media campaigns in the India market, contributing to the overall success of Salesforce's marketing efforts.,

Posted 2 days ago

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Senior Principal Product Marketing Specialist DCS NTT DATA, Inc.

10.0 - 14.0 years

0 Lacs

pune, maharashtra

On-site

The Senior Principal Product Marketing Specialist - Digital Collaboration Services Marketing at NTT DATA plays a crucial role in introducing new organizational products or services to the external marketplace. Collaborating with cross-functional teams, you will develop compelling messaging, content, and campaigns to showcase the value of NTT DATA's Digital Collaboration Services portfolio. This portfolio aims to help companies enhance customer and employee experiences through cutting-edge collaboration tools. Your responsibilities include developing marketing plans, creating thought leadership content, and defining the value proposition for the Digital Collaboration Services portfolio. You will also convert technical product positioning into market messages, collateral, and sales tools, ensuring the sales teams are well-equipped to promote the portfolio effectively. It will be your duty to establish product placement within the competitive arena, drive thought leadership initiatives, and articulate the portfolio's value proposition to clients and internal stakeholders. Additionally, you will work on creating various marketing materials such as datasheets, case studies, and product presentations to highlight the unique features and benefits of the portfolio. Your expertise will be crucial in influencing go-to-market programs, driving market positioning activities, and monitoring the success of marketing initiatives through relevant metrics. To excel in this role, you must possess advanced leadership and collaboration skills, exceptional business acumen, and the ability to think strategically. Strong communication skills, project management experience, and a deep understanding of product marketing methodologies are essential. A bachelor's degree in Business, Marketing, Communication, or a related field is required, along with significant experience in product marketing, particularly in the B2B technology services sector. At NTT DATA, you will have the opportunity to work in a hybrid working environment and be part of a global organization dedicated to innovation and technological advancement. As a trusted partner for many Fortune Global 100 companies, NTT DATA is committed to helping clients succeed in the digital age. With a focus on diversity and inclusion, we invest heavily in research and development to drive sustainable growth and transformation. Join us and be a part of a dynamic team that is shaping the future of technology and business.,

Posted 3 days ago

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Head (AVP)- Corporate Communication Saaki Argus & Averil Consulting

20.0 - 24.0 years

0 Lacs

karnataka

On-site

About the Client: Our client is an Indian multinational information technology services and consulting company that specializes in delivering digital transformation and technology services from ideation to execution. They enable Global 2000 clients to outperform the competition by taking an agile, collaborative approach to creating customized solutions across the digital value chain. With deep expertise in infrastructure and applications management, our client turns IT into a strategic asset. Job Responsibilities: Design and execute an integrated communications strategy, both internal and external, along with a messaging strategy that aligns with the organization's overall business and people priorities. Provide support to the company's senior leadership, industry groups, and corporate functions on all external and internal communication needs. Translate corporate developments into meaningful and high-impact narratives for various stakeholders. Track key performance metrics, take action based on feedback, and fine-tune plans and approaches as necessary. Develop and build thought leadership to enhance the reputation of the company and its senior executives. Communicate effectively to diverse stakeholders and influencers by leveraging the latest communication trends and utilizing the right mix of communication channels. Establish and nurture relationships with the media and empower global PR partners/agencies to deliver their full potential. Candidate Requirement: The ideal candidate should hold a Post Graduate degree in Communications/PR with over 20 years of experience in an IT/ITES-Service Organization. Location: Mumbai,

Posted 1 week ago

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