Search Marketing Specialist

Company Description

Optima Response is a 360-degree marketing services company focusing on Full Service advertising and Digital Marketing. Founded in 2008, Optima Response has delivered results to some of the biggest companies globally and locally. The company is single mindedly focussed on delivering results to its clients.

Role Description

This is a full-time on-site role for a Search Marketing Specialist located in Chennai. The Search Marketing Specialist will be responsible for conducting keyword research, managing web analytics, executing digital marketing strategies, and running paid search campaigns and SEO, AEO & GEO. Daily tasks include analyzing search data, optimizing campaign performance, and collaborating with the marketing team to develop effective search marketing strategies.

Qualifications

• Skills in Marketing and Digital Marketing
• Proven experience with Keyword Research and Web Analytics
• Experience with managing and optimizing Paid Search Campaigns
• Strong analytical skills with attention to detail
• Excellent communication and teamwork abilities
• Bachelor's degree in Marketing, Business, or a related field
• Familiarity with SEO practices is a must
• Ability to work in a fast-paced environment and meet deadlines