Search Marketing Specialist

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Role Overview:

We are seeking a results-driven Paid Media Manager with 4–5 years of experience, especially strong in Meta Ads and Google Ads, to lead performance marketing for our e-commerce clients. The ideal candidate will have managed large monthly ad spends (₹ 50 lakhs to ₹ 1 crore) and will drive client growth by planning, executing, and optimizing high-impact campaigns.

Key Responsibilities:

• Develop and execute paid media strategies across Google Ads and Meta (Facebook & Instagram) for e-commerce clients.
• Manage large monthly ad budgets (₹ 50 lakhs–₹ 1 crore), ensuring efficient spend and pacing.
• Set up and optimize campaigns: search, shopping, performance max, catalog, prospecting, remarketing.
• Track, analyze, and report performance using relevant KPIs (ROAS, CPA, lifetime value, etc.).
• Conduct audience segmentation, A/B tests, and creative experiments to improve campaign efficiency.
• Collaborate with creative, analytics, and e-commerce teams to align campaign assets with business goals.
• Implement and manage attribution strategies, conversion tracking, and pixels (Meta Pixel, Google Tag Manager).
• Forecast media spend, build media plans, and provide regular forecasts and budget reallocation as needed.
• Stay updated on paid media platform changes, industry trends, and emerging ad formats.
• Provide insights and recommendations to clients based on performance data and industry benchmarks.

Required Skills & Qualifications

• Experience: 4–5 years in performance marketing / paid media, ideally agency-side or handling multiple e-commerce clients.
• Platforms: Deep expertise in Meta Ad& Google ads Manager.
• Budget Management: Proven experience managing monthly ad spends in the range of ₹ 50 lakhs to ₹ 1 crore.
• Analytics & Reporting: Strong analytical skills; comfortable using dashboards, attribution models, and ROAS/CPA analysis.
• Communication: Excellent client-facing skills; ability to present and explain campaign performance and optimization strategies.
• Self-Motivated: Proactive, data-driven, and comfortable owning full campaign lifecycle.
• Education: Bachelor’s degree in Marketing, Business, or related field preferred. (MBA / specialization is a plus)