Search Marketing Specialist

Company Description

Optima Response is a marketing and advertising services company specializing in digital marketing as well as mainline communication. Since its founding in 2008, the company has been dedicated to delivering value to global and local businesses, as well as emerging brands. With a strong commitment to innovation, Optima Response has become a trusted partner for clients across various industries, supporting their growth and success.

Role Description

This is a full-time, on-site role for a Search Marketing Specialist located in Chennai. The Search Marketing Specialist will be responsible for managing SEO as well as Paid Campaigns, conducting keyword research, and utilizing web analytics to monitor and optimize campaign performance. Other responsibilities include contributing to digital marketing strategies and collaborating with the team to enhance overall marketing efforts.

Qualifications

• Proficiency in Keyword Research and expertise in Paid Search Campaigns & SEO
• Strong understanding of Web Analytics and the ability to analyze data for performance improvement
• Experience in Digital Marketing and general Marketing principles
• Excellent problem-solving, analytical, and critical thinking skills
• Ability to work effectively in a team-oriented on-site environment
• Relevant certifications in Search Engine Marketing or Digital Marketing are a plus
• Bachelor's degree in Marketing, Business, or a related field is preferred