Search Marketing Specialist

As a Specialist at Interactive Avenues, you will be an integral part of the Performance Marketing team, responsible for various critical functions including keyword/copy creation, billing, trafficking, Q/A, and optimization of search campaigns. Your role will involve staying updated with search engine and PPC industry trends, analyzing campaign performance, and providing insights to clients. Your expertise will be utilized in utilizing AdWords and Facebook editors for bulk actions, understanding user segments through Google scripts & Data Studio, and mentoring new trainees and junior team members. Additionally, you will be required to manage priorities in the absence of the Team Lead and bring your B2B experience to the table. To excel in this role, you must possess a strong work ethic, be able to handle multiple projects simultaneously under tight deadlines, and have excellent writing, math, organization, and communication skills. Experience in social media paid media management, a desire to learn about search and social media marketing, and proficiency in Microsoft Excel, Word, and PowerPoint are crucial. A Google ad Certification and previous agency experience are preferred qualifications. Interactive Avenues is committed to hiring top talent to address the challenges of digital marketing. We seek individuals who embody our values of being genuine, results-focused, daring, and insightful. As part of our team, you can expect a workplace that fosters your career growth, values your well-being, and fosters a fun and engaging environment. Join us at Interactive Avenues and be part of a team that encourages you to be yourself and deliver exceptional work.,