Search Engine Optimization Specialist

YOUR GLOBAL MENTORS

OUR COMPANY, OUR PEOPLE

Our unique approach to Education and Consulting is guided by our years of academic and managerial experience at top-notch Education Solution provider companies.

With alumni from Mumbai University, Devi Ahilya University & ICAI as our founding members, we understand the importance of quality education. Our extensive and personal experience with shortlisting the right Universities, as well as our intimate familiarity with the scholarship grant process, enables us to provide critically important advice to students that result in higher acceptance rates as well as higher scholarship awards.

We directly represent top institutions in various countries including the USA, Canada, UK, Australia, New Zealand, Singapore and Ireland. We have regular management level exchanges with them, with various Universities visiting our offices regularly and our executives visiting their campuses to stay informed of their admission and financial assistance policies. During such meetings, they routinely make us aware of their enrolment needs in various programs, and we present them with student resumes in order to expedite the admissions process. Such close interaction not only allows us to have access to the most up to date information on their programs and available scholarships but also facilitates an ideal match between their requirements and our students’ experience and qualifications.

We have a office in Central India i.e. Indore and soon will be expanding the business to other major cities of Madhya Pradesh and Chhattisgarh. We are i the process of becoming the best overseas education consultants in Indore. We provide end to end solution for your study abroad programs, as we understand how important it is for you and your family.

Our USP

• Complete Counselling

o Course

o College

o Country

o Cost

o Careers

Complete solution on all the factors related to student. We work hand in hand with students and family in getting them admission in best possible university.

We offer these services:

Overseas Education Counseling• National Education Counseling• Psychometric Testing• Exam Preparation (IELTS, GRE & GMAT..)• Scholarship• VISA Assistance• Education Loan • ProfileBuilding• CareerCounseling•GD / PI PreparationKEY RESPONSIBILITIESThe SEO Specialist will manage all facets of Search Engine Optimization, blending technical expertise with creative content strategy.Strategy, Local SEO & Research• Keyword Strategy: Conduct thorough keyword research to identify high-value search terms, analyze search volume, user intent, and competitive landscape, with the primary goal of improving website ranking.• Local SEO Management: Develop and execute strategies for Local SEO, including optimization and management of Google Business Profiles (GBP) and other local citation sources to improve local visibility and rankings.• Competitive Analysis: Monitor and analyze competitor SEO strategies and rankings to identify opportunities and content gaps.Technical SEO & Development Collaboration• Audits: Conduct regular, in-depth technical SEO audits to identify and resolve issues related to crawlability, indexability, and rendering.• MERN Stack Optimization: Directly advise and collaborate with the Development team on best practices for our MERN stack (MongoDB, Express.js, React, Node.js), ensuring fast loading speeds and optimal server-side rendering (SSR) or pre-rendering to support strong rankings.• Code Literacy: Ability to read and understand basic JavaScript (Node.js/React) and HTML/CSS to identify and communicate technical SEO issues to developers.• Site Health: Monitor and improve Core Web Vitals, page speed, and mobile-friendliness.On-Page & Content Optimization• On-Page Elements: Optimize website content, including meta titles, meta descriptions, header tags, and images, specifically targeting improved website ranking for target keywords.• Content Collaboration: Partner with the Content and Editorial teams to align content creation with SEO strategy, ensuring all content is highly optimized and addresses user search intent.• Internal Linking: Develop and manage an effective internal linking structure to improve site navigation and distribute link equity.Off-Page SEO & Reporting• Link Building: Support and execute ethical link-building strategies to increase domain authority and referral traffic, which directly impacts website ranking potential.• Performance Monitoring: Track, report, and analyze key SEO performance metrics (organic traffic, keyword rankings, conversion rates) using industry-standard tools.• Data Analysis: Provide clear, actionable insights and recommendations to stakeholders based on performance data and search algorithm updates, with a specific focus on factors driving ranking improvement.Required Skills & Qualifications• Technical Proficiency: Strong understanding of how Node.js (MERN stack) impact website rendering and search engine crawling.• Code Literacy: Ability to read and understand basic JavaScript (Node.js/React) and HTML/CSS.• Local SEO Knowledge: Demonstrated experience with Google Business Profile optimization and local citation building.• Tools: Expertise with major SEO and analytics tools (e.g., Google Analytics/GA4, Google Search Console, Ahrefs, SEMrush, Moz, Screaming Frog).• Analytical Skills: Strong analytical skills with the ability to interpret data and make data-driven decisions focused on driving organic growth.Kindly visit our website:www.globalmentors.in