Search Engine Optimization Specialist

Role Overview

on-page, off-page, technical, and local SEO

foundational role

Key Responsibilities

• Build and execute

  end-to-end SEO strategy

  for the company’s websites and digital platforms.
• Conduct

  comprehensive keyword research, competitor benchmarking,

  and audience analysis.
• Create and optimize

  on-page elements

  (meta tags, headers, schema, internal links, content).
• Perform

  technical SEO audits

  — improve site performance, structure, and crawlability.
• Develop and manage a

  link-building strategy

  using ethical and white-hat techniques.
• Work closely with content, design, and development teams to ensure SEO best practices.
• Manage and optimize

  Google Business Profile, local directories, and citations

  for Hyderabad and U.S. visibility.
• Monitor and report SEO performance metrics using

  Google Analytics, Search Console, SEMrush, Ahrefs, or Moz.

• Stay up to date on

  Google algorithm updates

  and evolving SEO tools and strategies.
• Collaborate with marketing and business teams to align SEO goals with lead-generation efforts.

Requirements

• Bachelor’s degree in Marketing, Computer Science, or related field.
• 3–8 years of proven SEO experience, preferably in

  IT / SaaS / Digital Consulting

  industries.
• Deep understanding of

  search algorithms, ranking factors,

  and SEO best practices.
• Strong hands-on experience with

  Google Analytics, GSC, SEMrush, Ahrefs, or Screaming Frog.

• Knowledge of

  WordPress, Webflow, or other CMS platforms.

• Basic HTML/CSS knowledge for on-page optimization.
• Experience in

  building SEO from scratch for a new or rebranded domain

  is a strong plus.
• Excellent communication, analytical, and project management skills.

Preferred Skills

• Experience with

  content optimization tools

  like SurferSEO, Jasper, or Clearscope.
• Familiarity with

  technical SEO for SaaS or multi-region websites (hreflang, schema).

• Understanding of

  AI-assisted SEO and content generation workflows.

• Exposure to

  PPC/Google Ads

  and

  social media optimization (SMO)

  is a bonus.

What We Offer

• Opportunity to

  build a complete SEO ecosystem from scratch

  for a global IT brand.
• Competitive salary and growth-based performance incentives.
• Collaborative culture with talented developers, marketers, and product experts.
• Long-term career growth with exposure to

  international projects (U.S., EU, India).

• Flexible work model (Hybrid available).